According to TechFlow, the Avalanche Foundation announced its support for the Loyalty+ project through its Avalanche Multiverse program, which focuses on accelerating the growth of subnets. Loyalty+ is a groundbreaking loyalty platform launched by Insomnia Labs that enables high-engagement, omnichannel loyalty programs through next-generation technologies such as machine learning, generative artificial intelligence, and blockchain (including Avalanche subnets).

Using Loyalty+, businesses can create custom loyalty programs for their customers that can now leverage targeted Web3 capabilities powered by Avalanche.