Binance issued a document announcing that Rachel Conlan, its vice president of global marketing, will be appointed chief marketing officer. Binance founder and CEO Changpeng Zhao (CZ) said that Rachel will continue to oversee and manage Binance’s global and regional teams, conduct global marketing activities, and increase partnerships with KOLs, as well as strive to serve users in innovative and engaging ways. Provide Web3 and cryptocurrency experience. Rachel Conlan leveraged her previous experience in senior leadership roles at Havas and CAA to explore brand initiatives while overseeing Binance’s innovation activities.