According to Foresight News, Adidas announced the launch of the Web3 digital artist residency program "Residency by Adidas", which will be managed by its Web3 studio "/// Studio" and aims to cultivate Web3 digital artists and launch digital products and NFTs.
The first auction will take place during the Korea Blockchain Week conference in Seoul on September 6, featuring four NFT artworks created by Tokyo-based artist MonkeeMoto and Lebanese artist Adra Kandi. 200 pieces will be sold to conference attendees for 0.15 ETH (about $250) and come with a physical hoodie emblazoned with the Adidas logo.