According to reports, Kangseung-kon, the CEO of the South Korean entertainment company Cube Entertainment, has been accused of being involved in a cryptocurrency investment scam. He allegedly encouraged acquaintances and colleagues to invest in the cryptocurrency Nestle, which is under the South Korean blockchain company Nestle Media Group. Nestle reached a price of 59 Korean won on March 28, 2022, then fell by 34% to 39 won within a month and dropped to single digits by the end of the year. Previously, Cube had collaborated with the Animoca brand to establish a joint venture focused on NFTs in 2022.