In the on-chain market, many projects rely on short-term market enthusiasm and the interest of speculators. Driven by hot money, there is a brief prosperity, but they lack the intrinsic motivation for sustainable development.
Although CEX currently does not have a significant wealth effect, many CEX projects can gradually accumulate a user base through robust operations and a longer lifecycle. By continuously iterating and optimizing products, they maintain user stickiness and avoid falling into the dilemma of being 'short-lived'.
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