Illuvium has partnered with Virtuals to integrate AI into the game. Through AI, non-playable characters (NPCs) in Illuvium's games will react flexibly to player actions, creating a more personalized gaming experience. For example, player actions may change the mindset of NPCs, leading to special quests or challenges. The AI technology will be tested in the Overworld game first, and then expanded to other Illuvium games.

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