Author: flowie, ChainCatcher

Following the Web3 version of 'Twitter', the Web3 versions of 'Trip.com' and 'Xiaohongshu' and other crypto-based lifestyle service applications have also begun to attract market attention.

Last week, Zhao Changpeng revealed on the X platform that after investing in the crypto travel platform Travala, its token rose by 300% within an hour.

Additionally, the public chain Kaia, created by communication giants LINE and Kakao, announced last week that the first batch of Mini Dapps on LINE will launch in January 2025, with the gamified social metadata platform Yuliverse successfully selected.

Yuliverse plans to launch a social Mini Dapp YuliGo, similar to a Web3 version of Xiaohongshu, on the LINE Mini Dapp ecosystem and the Kaia blockchain, allowing users to 'Social to Earn' based on location, earning token rewards while real-time sharing lifestyle activities such as dining and entertainment.

According to Yuliverse, it is the first TGE project launched on Kaia. Users who missed out on the Travala community can also follow the upcoming dynamics of Yuliverse.

Game-based earning + social empowerment, Yuliverse builds a gamified life metadata platform.

Yuliverse is the first gamified life metadata platform, uniquely integrating LBS (Location-Based Services) technology with 'game-based earning' and 'social content creation' to build a sustainable ecosystem with real application scenarios.

In the gaming sector, Yuliverse has developed the Web3 LBS game Yuliverse App, which can be described as the Web3 version of 'Pokemon Go'. It combines adventure and social elements, encouraging players to move in the real world and establish social connections, earning the native in-game tokens $ARG and $ART by completing tasks and challenges.

Yuliverse has partnered with over 70 offline merchants to provide incentives for players in the Yuliverse game. According to Yuliverse, players have achieved over 5000 redemptions at offline physical locations. This proves the great feasibility of using location-based lightweight gamified tasks to increase revenue and reduce customer acquisition costs for merchants.

Since its launch in the first quarter of 2023, the game has attracted over 565,000 users, with a peak of 155,000 concurrent users.

In terms of social aspects, Yuliverse has developed the LBS-based social sharing platform YuliGO, similar to a Web3 version of 'Xiaohongshu', allowing users to post for profit while having an AI assistant to lower operational thresholds. YuliGO has over 2.4 million total users since its launch on Telegram in September 2024.

Yuliverse mentions that among the players in its ecosystem, many users are unfamiliar with the offline merchants involved in redeeming task rewards, creating some redemption barriers, while YuliGO's social sharing can provide content recommendations for ecosystem users, offering them a better gaming experience.

The combination of Game and Social can effectively resolve the sustainability dilemmas faced by both GameFi and SocialFi.

Currently, the 'mining and selling' model in GameFi can quickly attract a large number of gold-digging users, but its tokens often struggle to capture valuable data, and users ultimately only sell their tokens. Thus, after the initial incentives end, GameFi can easily fall into a death spiral.

In contrast, SocialFi is exactly the opposite; social networks are the easiest to capture valuable data. The world's most well-known internet companies basically rely on users' social networks and social data to gain a leading position.

However, the majority of Web3 users are still speculative trading users, and attempts at Web3 social are often driven by a 'false' social environment focused on trading, with very few truly valuable content creators, making it difficult to devise a token incentive plan that retains users and generates more valuable content.

Yuliverse states that out of every 100 Web3 social users, only about 3 have the ability to create content. Regardless of whether token incentives broadly encourage all 100 users or focus on the 3 true content creators, it will lead to a lack of motivation for both regular users and content creators to stay, preventing the capture of value by the tokens.

However, 'game-based earning + social empowerment' can resolve the aforementioned dilemmas of GameFi and SocialFi. Yuliverse's solution is to allow 97% of ordinary users to play simple games for token earnings, which can be empowered to the social content platform, while the 3% true content creators earn token incentives through content production, thus retaining different types of users and forming a sustainable ecological network.

Yuliverse is committed to building a healthy accumulation and circulation of token value, empowering game tokens with data value through location-based technology services and SocialFi. Additionally, a fair distribution mechanism supports content creators and regular users. Yuliverse promotes a balanced and sustainable ecosystem, and through a token buyback mechanism, incentivizes user retention while applying deflationary pressure on token supply.

Capture the LINE+Kaia ecological dividend, reaching a vast real user base

In addition to the unique model of 'game-based earning + social empowerment' bringing loyal users to Yuliverse, it also collaborates with industry-leading platforms such as BNB Chain, OKX Wallet, Bitget Wallet, and Gate.io to expand its influence.

In terms of airdrop incentives, Yuliverse conducted an airdrop of over 100 million tokens after its TGE in July this year. Over $50,000 in prizes were distributed in Telegram and Discord events.

Yuliverse has built a large-scale and active community, with nearly one million users on its official Twitter and over 270,000 users on Discord. It has raised a total of $6 million in funding.

In the upcoming year of 2025, Yuliverse will continue to expand its ecosystem. According to the roadmap, a key development focus for 2025 will be within the LINE+Kaia ecosystem, further expanding the gamified social network and reaching a larger user base. In addition to Web3 users, Yuliverse can also target a much larger base of Web2 users.

Compared to Telegram, LINE and WeChat are more similar, not only having a large social network but also a lifestyle service matrix built around social users. Currently, LINE has nearly 200 million users.

Kaia is an L1 blockchain launched by LINE and Kakao. Among the 800 applicant teams in collaboration with LINE for Mini DApps and the DApp Portal, 30 DApps were selected, becoming the first batch of officially launched mini-programs on LINE Messenger. Yuliverse, as one of the first selected projects, will receive strong support from LINE and Kaia in various aspects.

According to Yuliverse, the YuliGo social platform under Yuliverse launched on LINE+Kaia is not only a sharing platform similar to 'Xiaohongshu', but also a mixed asset (token + NFT) issuance platform in the Pump.fun model.

The platform token $ART of Yuliverse adopts the POP404 (Proof of Participation 404) standard, allowing each post (content + media) to be traded as a token on the secondary market. Content creators can earn ART rewards by posting on the platform, and each post can also be easily 'double-tapped' to create an NFT.

To lower operational thresholds, Yuliverse is developing an AI agent using an open-source robot proxy framework to help users manage published posts and token transactions, allowing for lower barriers and smoother participation in the secondary market of YuliGO on Kaia.

In expanding users' social networks, Yuliverse collaborates with large offline merchants, online consumption data network platforms, and loyalty points platforms to build a more comprehensive incentive system for users. At the same time, Yuliverse helps Web2 companies reduce customer acquisition costs, empowering the entire LINE ecosystem.

Yuliverse anticipates that under the LINE+Kaia ecological dividend, it will bring over 3 million social users by 2025.