With the increasing interest in digital assets, corporate adoption of Bitcoin seems to be entering a new phase, as several publicly listed companies are following MicroStrategy's lead by incorporating Bitcoin into their balance sheets. In 2024, multiple companies began to imitate and adopt Bitcoin financial strategies, such as Metaplanet (3350), Semler Scientific (SMLR), and MARA Holdings (MARA).
The first company in the second wave is KULR Technology Group (KULR), which is listed on the NYSE.
As of January 7, there seem to be some publicly listed companies announcing Bitcoin financial strategies but have not yet made any Bitcoin purchases.
First is Acurx Pharmaceuticals (ACXP), listed on NASDAQ. Its board approved a Bitcoin purchase plan of up to $1 million on November 20. Its stock price has dropped 35% since November 19 but is up 30% year-to-date.
Similarly, NASDAQ-listed Hoth Therapeutics (HOTH) also had its board approve a $1 million Bitcoin purchase plan on November 20, but it has not completed the purchase. However, its stock price has risen 2% since November 19. The third company is NASDAQ-listed LQR House (YHC). This company announced on November 19 that it would accept cryptocurrency payments and reserve up to $10 million in Bitcoin payment funds through policy. To date, its stock price has risen 56% since November 19.
The last one is SOS Limited (SOS), listed on the NYSE, which approved a $50 million Bitcoin purchase plan on November 27. At the time of this announcement, the Bitcoin price was $93,000 per coin. Its stock price has dropped 30% since November 19. (Coindesk)

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