An Innovative Step to Attract Tourists
South Korea's Jeju Island, known for its crypto-friendly policies, plans to launch NFT tourist cards targeting Gen Z travelers. According to local reports, these digital tourist cards are set to roll out in the second half of 2025. Built on blockchain technology, the cards will offer exclusive benefits, such as travel subsidies, membership perks, and discounts at local attractions.

Jeju’s History of Innovation

A Leader in Blockchain Technology
Jeju Island has a long history of leveraging blockchain to stimulate economic growth and has established itself as a hub for web3 technologies. In 2019, it initiated research on blockchain applications through the Blockchain Hub City Development Research Service.

By 2021, blockchain initiatives expanded into the public sector, including transportation management systems and tax refund services for foreign tourists. In 2020, Jeju introduced Tamna Jeon, a regional digital currency, and in 2024, plans to integrate cryptocurrencies like Bitcoin were unveiled.

What Do NFT Tourist Cards Offer?

Boosting the Local Economy
The new NFT tourist card will allow travelers to access travel subsidies via Tamna Jeon and document their travel experiences. These experiences, including visited locations, timestamps, photos, and videos, will be stored on the blockchain.

The card aims to increase local spending and support economic activity on the island. A pilot program is planned for the second half of 2025, followed by a full rollout.

South Korea as a Blockchain Leader

Broader Blockchain Adoption Nationwide
The introduction of NFT cards on Jeju Island comes as South Korea intensifies its investments in blockchain technologies. In February 2024, the company Dispread partnered with the Arbitrum platform to support the development of the local blockchain ecosystem.

In June of the same year, the Ministry of Science and ICT, along with the Korea Internet & Security Agency, announced an investment of 20 billion won (approximately $14.5 million) into blockchain support projects.

Busan: Another Blockchain Hub
In 2023, South Korea’s second-largest city, Busan, unveiled plans to become a major blockchain hub by developing a public blockchain network compatible with platforms like Ethereum and Cosmos.

Summary

Jeju Island continues its role as a pioneer in blockchain technology. The introduction of NFT tourist cards marks another step in integrating innovations that support the economy and attract visitors. With South Korea’s active engagement in blockchain, the nation is positioning itself as a global leader in this technology.


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