According to Cointelegraph, Eric He, LBank's community angel officer and risk control advisor, recently shared exclusive insights on LBank's current progress, major achievements, and the future crypto market.
Currently, the crypto market is entering a new phase, with increasingly more institutions joining, significantly enhancing market liquidity. As a leading global crypto exchange, LBank's global registered user count has surpassed 15 million and has received widespread recognition from market users.
LBank was founded in 2015 and supports over 800 cryptocurrencies, dedicated to providing users with a diverse and convenient trading experience. Through innovative trading solutions, LBank helps users achieve an average return of over 130% when new assets are listed.
As we approach 2025, Eric He accepted this interview to share LBank's current developments, future plans, and his predictions for the future evolution of the crypto market.
Cointelegraph: In the third quarter of 2024, you proposed five major strategies during LBank's 9th anniversary. How effective were they after implementation? What was the market performance like?
Eric He: The facts are the most persuasive proof. The five major strategies proposed by LBank in Q3 well reflect its historical demand and market positioning. In particular, we optimized the listing strategy in December and launched the 'X Plan' with an exclusive whitelist mechanism.
In 2024, we successfully launched over 300 new projects and proposed 'Discover the era of MEME legends'. We debuted many promising Meme assets, including GOAT, MOODENG, ACT, and others.
Additionally, we launched the Launchpool product, providing users with new opportunities to participate in early-stage projects. Through this initiative, we launched high-quality projects such as Cellula and REVOX, further enriching our investment choices and accurately matching the increasingly changing needs of users.
These initiatives not only keep pace with market trends but also deepen our interactions with users, ensuring that every user can experience a more valuable and rewarding experience.
Cointelegraph: In 2024, Meme coins received great attention. What specific measures did LBank take to adapt to this trend?
Eric He: In the crypto field, liquidity is crucial, and we are committed to creating more profit opportunities for users. In 2024, LBank continuously comprehensively evaluates Meme coin projects and conducts precise market positioning.
As mentioned in LBank Labs' Meme research report (2024 Meme Track Research: Breaking the Circle and Rebirth, from Controversial Narratives to a Trillion-Dollar Track), in 2024, the proportion of Meme coins launched by LBank accounted for a very high percentage of all our newly listed coins, reaching 34%, a figure far exceeding that of other exchanges. Among them, the MOODENG launched by LBank saw a maximum increase of 63 times, while GOAT and PNUT achieved remarkable returns of 299 times and 81 times, respectively, marking our phased achievements in deepening the Meme track.
Moreover, LBank is actively promoting multi-dimensional development of the Meme ecosystem. As early as July 2023, we established a $10 million MEME special fund to encourage high-quality early innovative MEME projects. In March of this year, we collaborated with SLERF to launch a donation campaign and reached a partnership with GMGN.AI in August to accelerate the arrival of the 'meme super cycle'.
These initiatives fully reflect our firm commitment to supporting innovative projects while also deeply integrating Meme culture into the crypto market, ensuring that our users and partners can gain more benefits from the rapidly growing Meme market.
Cointelegraph: Looking back at 2024, what achievements has LBank made?
Eric He: In 2024, LBank achieved great success. The annual keyword for LBank is 'pole vault'.
On August 1, LBank's registered user count reached 10 million; after 61 days, it grew to 12 million; and just 59 days later, the global registered user count surpassed 15 million, with increasingly shorter time periods and rapidly growing user data as the best proof.
For LBank, maintaining market competitiveness is one of its core values. In the spot market, LBank's 24-hour spot trading volume exceeded $2.7 billion. Moreover, in the latest report from 0xScope, LBank's spot market share reached 3.04%, ranking in the top 10 globally.
On November 28, LBank's 24-hour derivatives trading volume surpassed $67 billion, setting a new historical high, second only to Binance.
At the same time, LBank actively organized global brand promotion activities and participated in important international conferences such as Token2049 in Dubai, Blockchain Week in Korea, and Token2049 in Singapore. These initiatives demonstrate LBank's firm commitment to seizing new growth opportunities while enhancing brand influence through global brand promotion.
In addition, LBank received multiple accolades in 2024, including being honored as the 'Best Altcoin and Memecoin Exchange' at the Wiki Finance Awards 2024 and winning the 'Best Exchange' award at the Crypto.News Awards 2024.
Cointelegraph: Security is paramount for any exchange. What measures did LBank take in 2024 to enhance the protection of user assets and the secure operation of the platform?
Eric He: Asset and trading security is LBank's top priority. We have a robust system to protect user assets and ensure the secure operation of the platform. LBank has successfully prevented potential user losses worth $1.2 billion and has detected and intercepted suspicious withdrawals totaling $540 million.
In 2024, we adopted real-time monitoring tools based on artificial intelligence and machine learning, with multi-level risk control and regular independent security audits to help maintain the platform's stability and reliability.
In addition to automated monitoring, we also conduct regular penetration tests, and our cybersecurity team monitors potential security vulnerabilities 24/7. In the future, LBank will continue to establish benchmarks for security and transparency to provide users with an unparalleled experience.
Cointelegraph: What is LBank's ecological layout like?
Eric He: LBank Labs has built a comprehensive ecosystem through collaboration with important partners such as IOSG, ArkStream, HTX, and venture capital firm Interop. These collaborations aim to uncover new growth opportunities in the ever-changing market environment.
In addition, LBank Labs has invested in high-potential projects such as XION, Usual Labs, and Union. We have also closely collaborated with leading public chains like Avalanche, TON, and Solana to promote ecosystem development and support developers to drive long-term progress in the industry. We are committed to continuously discovering emerging market narratives and promoting innovative development within the crypto ecosystem.
Cointelegraph: With LBank's continued development, what are LBank's plans for the coming year?
Eric He: Looking to the future, we will focus on the following key areas to further solidify our position as a leading global exchange.
First, we plan to undergo a complete brand upgrade to provide users and our expanding community with high-quality trading services that meet their ever-changing needs.
Furthermore, we will increase liquidity by bridging the value gap between narrative-driven tokens and Meme coins to attract more high-quality projects, broaden trading options, and consolidate our competitive advantage in the global market.
Compliance and security remain at the core of our strategy. LBank will continue to prioritize global compliance efforts and adjust our strategies according to different cultural and regulatory environments. Our official independent site will soon launch in multiple regions to implement effective global and regional strategies, addressing the complexities of local markets and ensuring sustainable growth as we enter a new phase.
Cointelegraph: Looking ahead to 2025, what are your main predictions for the crypto market? How is LBank preparing to respond to these changes?
Eric He: The crypto market will provide perfect opportunities for investors.
Interest rate cuts and increased liquidity are expected to drive Bitcoin's performance in the coming months and become key factors in the market recovery. Besides Bitcoin, we anticipate that with growing institutional interest and technological advancements, other altcoins, L1 networks, and the DeFi sector will also experience significant recoveries.
In addition, areas such as RWA, AI Agent, Meme, and DeFi will become strong growth points, attracting significant capital inflows with innovative narratives and broad appeal.
LBank will focus on launching diversified tokens that align with high-growth areas, further optimizing our listing strategy to provide users with the most promising projects. At the same time, LBank will closely follow the latest trends in market changes, striving to help the community seize the next wave of crypto innovation opportunities.
