According to Cointelegraph, Eric He, the community angel officer and risk control advisor of LBank, recently shared exclusive insights on LBank's current progress, major achievements, and the future of the crypto market. Currently, the crypto market is entering a new phase, with more and more institutions joining, significantly enhancing market liquidity. As a leading global crypto exchange, LBank has surpassed 15 million registered users worldwide and has gained broad recognition from market users. Established in 2015, LBank supports over 800 cryptocurrencies and is committed to providing users with a diversified and convenient trading experience. Through innovative trading solutions, LBank helps users achieve an average return of over 130% upon the listing of new assets. With the arrival of 2025, Eric He accepted this interview to share LBank's current development, future plans, and his predictions for the future evolution of the crypto market.
Cointelegraph: In the third quarter of 2024, on the occasion of LBank's 9th anniversary, you proposed five major strategies. How effective have they been after implementation? How did the market perform? Eric He: The facts are the most convincing proof. The five major strategies proposed by LBank in Q3 reflect its historical demand and market positioning well. Especially in December, we optimized our listing strategy and launched the 'X Plan' with an exclusive whitelist mechanism. In 2024, we successfully launched over 300 new projects and proposed 'Discover the era of MEME legends', where we debuted many high-potential Meme assets, including GOAT, MOODENG, ACT, etc. In addition, we launched the Launchpool product, providing users with new opportunities to participate in early projects. Through this initiative, we listed high-quality projects like Cellula and REVOX, further enriching our investment options and accurately matching the ever-changing needs of our users. These measures not only keep pace with market trends but also deepen our interaction with users, ensuring that every user can experience a more valuable and rewarding experience.
Cointelegraph: In 2024, Meme coins gained significant attention. What specific measures has LBank taken to adapt to this trend? Eric He: In the crypto field, liquidity is crucial, and we are committed to creating more profit opportunities for users. In 2024, LBank continuously evaluated Meme coin projects comprehensively and made precise market layouts. As mentioned in LBank Labs' Meme research report (2024 Meme Track Research: Breaking the Circle and Rebirth, from Controversial Narratives to Trillion-dollar Tracks), the proportion of Meme coins launched by LBank in all our new listed coins reached a very high 34%, far exceeding other exchanges. Among them, MOODENG, which was launched by LBank, achieved a maximum increase of 63 times, while GOAT and PNUT achieved astonishing returns of 299 times and 81 times respectively, marking our phased achievements in the Meme track. In addition, LBank actively promotes the multi-dimensional development of the Meme ecosystem. As early as July 2023, we set up a $10 million MEME special fund to encourage high-quality early-stage innovative MEME projects. In March this year, we collaborated with SLERF to initiate a donation campaign, and in August, we reached cooperation with GMGN.AI to accelerate the arrival of the 'meme super cycle'. These initiatives fully demonstrate our firm commitment to supporting innovative projects, while also deeply integrating Meme culture into the crypto market, ensuring that our users and partners can gain more benefits from the increasingly robust Meme market.
Cointelegraph: Looking back at 2024, what achievements did LBank have? Eric He: In 2024, LBank achieved tremendous success. Among them, the annual keyword for LBank is 'pole vaulting'. On August 1st, LBank's registered user count reached 10 million; after 61 days, the registered user count grew to 12 million; just 59 days later, the global registered users surpassed 15 million, with the continuously shortening time cycle and rapidly growing user data being the best proof. For LBank, maintaining market competitiveness is one of its core values. In terms of spot trading, LBank's 24-hour spot trading volume exceeded $2.7 billion. Furthermore, according to the latest report from 0xScope, LBank's spot market share reached 3.04%, placing it among the top 10 globally. On November 28th, LBank's 24-hour derivatives trading volume exceeded $67 billion, setting a record high, second only to Binance. Meanwhile, LBank actively organized brand promotion activities worldwide, participating in significant international conferences such as Token2049 in Dubai, Korea Blockchain Week, and Token2049 in Singapore. These initiatives highlight LBank's determination to seize new growth opportunities while further enhancing its brand influence through global brand promotion. Additionally, LBank received multiple awards in 2024, including the honor of 'Best Altcoin and Memecoin Exchange' at the Wiki Finance Awards 2024 and the 'Best Exchange' award at the Crypto.News Awards 2024.
Cointelegraph: Security is paramount for any exchange. What measures has LBank taken in 2024 to enhance user asset protection and platform security? Eric He: Asset and transaction security is LBank's top priority. We have robust systems in place to protect user assets and ensure the secure operation of the platform. LBank has successfully prevented potential user losses valued at $1.2 billion, with the system detecting and successfully intercepting suspicious withdrawals totaling $540 million. In 2024, we adopted real-time monitoring tools based on artificial intelligence and machine learning, multi-layer risk controls, and regular independent security audits to help maintain platform stability and reliability. In addition to automated monitoring, we also conduct penetration tests regularly, and our cybersecurity team monitors and fixes potential security vulnerabilities around the clock. In the future, LBank will continue to set benchmarks for security and transparency, providing users with an unparalleled experience.
Cointelegraph: What is LBank's ecological layout? Eric He: LBank Labs builds a comprehensive ecosystem through collaboration with important partners such as IOSG, ArkStream, HTX, and venture capital firm Interop. These collaborations aim to uncover new growth opportunities in the ever-changing market environment. In addition, LBank Labs has invested in high-potential projects such as XION, Usual Labs, and Union. We are also closely collaborating with leading public chains like Avalanche, TON, and Solana to promote ecosystem development and support developers for the long-term progress of the industry. We are always committed to continuously discovering emerging market narratives and promoting innovative development in the crypto ecosystem.
Cointelegraph: With LBank's continued development, what are LBank's plans for the coming year? Eric He: Looking ahead, we will focus on the following key matters to further consolidate our position as a leading global exchange. First, we plan to undergo a brand upgrade to provide quality trading services to users and our growing community, meeting their changing demands. Additionally, we will increase liquidity by bridging the value gap between narrative-driven tokens and Meme coins, attracting more high-quality projects, expanding trading options, and solidifying our competitive advantage in the global market. Compliance and security remain at the core of our strategy. LBank will continue to prioritize global compliance efforts and adjust our strategies according to different cultural and regulatory environments. Our official independent site will be launched shortly in multiple regions to implement effective global and regional strategies, addressing the complexities of local markets and ensuring sustainable growth as we enter a new phase.
Cointelegraph: Looking ahead to 2025, what are your main predictions for the crypto market? How is LBank preparing to respond to these changes? Eric He: The crypto market will offer perfect opportunities for investors. Interest rate cuts and increased liquidity are expected to drive Bitcoin's performance in the coming months and become a key factor in the market's recovery. Besides Bitcoin, we anticipate a significant recovery in other altcoins, L1 networks, and the DeFi sector due to growing institutional interest and technological advancements. Additionally, areas such as RWA, AI Agent, Meme, and DeFi will become strong growth points, attracting substantial capital inflows with their innovative narratives and broad appeal. LBank will focus on launching diversified tokens that align with high-growth areas, further optimizing our listing strategies to provide users with the most promising projects. Meanwhile, LBank will keep pace with the latest trends in market changes, committed to helping the community seize the next wave of crypto innovation opportunities.