According to Foresight News, Ethena founder G released Ethena's 2025 roadmap "Convergence". Ethena's next growth will be driven mainly by exporting products to traditional finance. Ethena will launch a new product "iUSDe" next month, which aims to be able to export sUSDe to the TradFi field in a regulated form. iUSDe is the same as sUSDe, but adds a simple wrapper contract and some transfer restrictions at the token level so that traditional financial entities can hold and use it. Ethena will announce iUSDe's initial TradFi distribution partners this month.
Additionally, Ethena plans to address payment and savings tool use cases by building dedicated applications within the Telegram and TON ecosystems, specifically creating a dedicated use case for sUSDe in the Telegram app, where users can send, spend, and save in a mobile banking-like experience. Payments will be directly connected to Apple Pay, allowing users to switch between savings assets in sUSDe and direct mobile payments on their phones.
In addition to core products, Ethena will continue to transform from a single asset issuance platform to a platform for developers to utilize and achieve on-chain financial innovation. Currently, two applications have been announced: the spot exchange Ethereal and the on-chain options and structured products protocol Derive. Ethereal will open its testnet next month, while Derive will launch its token within the next two weeks. These are just the first examples of the entire DeFi ecosystem built on sUSDe, with more examples set to launch in the first quarter of 2025.
