As a platform promoting PayFi and RWA (Real World Assets) sectors, Umy is committed to providing Web3 users with more diversified travel and consumption experiences.
In this bull market, the prediction market has ignited enthusiasm among C-end users, and Meme coins have propelled the growth of the crypto market. With the total market value of stablecoins reaching a historical high, the large-scale adoption of Web3 has entered a new development stage. What is the next potential opportunity for C-end consumer sectors in the integration of real life and blockchain technology?
The Web3 travel platform Umy has brought new possibilities to the consumer goods sector. Designed specifically for Web3 users, Umy uses blockchain technology to address issues such as high costs and weak privacy protection in the traditional travel industry. It not only helps the industry boost basic traffic and promote real economic growth but also accelerates the application of crypto payments in everyday life. As a platform promoting PayFi and RWA sectors, Umy is dedicated to providing Web3 users with more diversified travel and consumption experiences.
Connecting crypto payments with the offline world
Large-scale application and entry into the mainstream have always been the focus of the crypto market's efforts, with RWA and PayFi becoming important entry points.
Introducing real-world assets onto the chain through RWA is a hot topic in this cycle. As of December 4, according to rwa.xyz data, the total scale of RWA sector assets (excluding stablecoins) reached $13.21 billion. Projects like Ondo Finance, which brings U.S. Treasury bonds onto the chain, and Propy, which brings real estate on-chain, have performed well in the market this year.
The concept of PayFi was only proposed last July. Data from Coin World shows that as of December 4, the top four RWA projects by market value have all exceeded $1 billion, representing a new way to build financial markets, creating financial primitives and product experiences centered around the time value of money, enabling more efficient and low-cost transactions suitable for Web3 transactions, offline consumption scenarios, retail environments, creator monetization, receivables, payment processing, private credit pools, and other scenarios. Current representatives in the PayFi field include Ripple, a well-established payment settlement public chain that recently led the secondary market, COTI, a payment solution aimed at B-end, and Safe, a multi-signature wallet provider.
Both RWA and PayFi sectors are flourishing. With the improvement of infrastructure and the increase of on-chain users, the two sectors can organically combine. Umy, as a Web3 travel and consumption platform, is exploring this. Umy focuses on crypto payments, enhances the time value of money (TVM) in PayFi, and supports cross-border payments. With its product matrix, it is expected to spark a wave of Web3 consumption applications.
Four core products: Reshaping travel and consumption experiences
Surrounding accommodation, transportation, e-commerce, and innovative consumption products, Umy has launched four core products: UmyBeds, UmyFlights, UmyShop, and UmyX.
First, UmyBeds is a decentralized global hotel booking platform that connects hotels and consumers, reduces intermediary fees, enhances transparency, and helps the industry increase basic traffic. For example, there are currently platforms in the market that support using USDT to pay for hotel fees. However, the prices on these platforms are usually much higher than those of traditional online travel agencies like Ctrip, Qunar, or Fliggy. In contrast, the hotel prices offered by Umy, in cooperation with HashKey, are basically on par with the over-the-counter (OTC) prices of USDT, and in some cases even more favorable than OTC prices. This price advantage makes Umy a better choice for users paying for hotel fees with USDT.
Another product, UmyFlights, supports cryptocurrency payments for flights, breaking down traditional payment barriers and simplifying global payment processes to further expand market potential.
In addition, UmyShop is a diverse Web3 e-commerce platform that provides travelers with convenience and discounts for online shopping.
UmyX is an innovative Web3 consumption product that supports the tokenized trading of real-world assets (RWA), enhancing the overall lifestyle of travelers, fully integrating digital assets with consumer goods, driving industry growth, and potentially promoting the growth of the RWA sector.
From the perspective of traditional travel pain points, traditional platforms can no longer meet the needs of Web3 users, with high privacy risks, personal data being easily leaked and misused, high costs, and hidden fees in cross-border payments being troublesome. In addition, traditional platforms currently face barriers to crypto payments, with most platforms unable to seamlessly support cryptocurrency payments.
By adopting Web3 technology, Umy aims to prioritize privacy and ensure data security through blockchain technology. Its cryptocurrency payments incur no foreign exchange conversion fees and facilitate quick transactions. Its innovative travel experience focuses on meeting the needs of Web3 users.
Multiple new features launched, partnering with HashKey to open up new scenarios for Web3 business travel
The Umy team has completed two iterations of the homepage within just four months and has basically perfected the hotel booking function. Meanwhile, the flight booking feature is also about to go live, providing users with more comprehensive travel services.
Currently, Umy has partnered with ImToken, HashKey, and the TON ecosystem, and will support more ecosystem assets in the future, continuously expanding the platform's compatibility and user choice.
On November 22, Umy announced a partnership with HashKey HSK to jointly promote new scenarios for Web3 business travel and consumption. Both parties will work together to advance the implementation of Web3 consumption experiences and PayFi, providing users with a more convenient and innovative payment experience. They also plan to engage in deep collaboration on Web3 consumption experiences in the future. Through resource sharing and technological complementarity, Umy will bring customized business travel services and convenient payment experiences in PayFi scenarios to HashKey users.
In the future development roadmap, Umy has planned four phases:


Phase 1: Global hotel and flight bookings, addressing the most basic pain points in the travel industry.


Phase 2: Blockchain conference support, improving information exchange efficiency within the industry and helping attract more traffic.


Phase 3: Personalized travel and shopping services to enhance user experience and drive long-term user growth on the platform.


Phase 4: Integration of e-commerce and product payments, streamlining the global consumer payment chain and facilitating seamless connections between the platform and consumer goods sectors.


Overall, Umy is an e-commerce platform that supports crypto payments, dedicated to providing a one-stop digital lifestyle experience for crypto natives. Before large e-commerce platforms fully integrate crypto payment tools, Umy has a valuable market window. With the expanding user base of crypto natives and the Meme wave attracting more Gen Z into Web3, Umy possesses great potential to compete with traditional giants in Web2.

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