🚀 Crypto exchanges are on the brink of becoming super brands, but there's a twist! While traditional finance giants took decades to build their empires, crypto platforms are sprinting ahead with unique advantages like habit, switching, and search costs. Yet, the "exchange paradox" looms large. As exchanges grow, they risk losing their innovative edge, becoming juicy targets for regulators, and facing tech challenges. 🤔

Can nimble newcomers crack the code and dethrone the giants? Share your thoughts below and let's dive into the exchange evolution together!