According to BlockBeats, on December 30, Web3 entertainment platform Muverse announced a strategic partnership with generative AI technology leader Ella Media AG. Both parties will jointly promote Muverse's transformation from Web3 entertainment to a Web3 AIGC & multimodal AI Agent platform, and will upgrade the brand to MelodAI. Information regarding MelodAI's product planning, token economic model, and business model will be announced soon.

Muverse's innovative performance in the Web3 entertainment industry has been widely recognized, having previously collaborated with renowned South Korean musician Lee Hongki and American hip-hop artist Lamar Casey to launch music NFTs. They also partnered with famous Japanese film art director Akatsuka Yoshihito to develop an NFT film project (The Interstice).

Previously, Muverse secured $6 million in investments from several institutions including Syndicate Capital, Zonff Partners, AvatarDAO, and Knights Templar.