As 2024 comes to a close, we conducted a survey among Binance users to understand the community's views and expectations for the future development of cryptocurrency. This survey attracted participation from over 27,000 users across six continents, including Asia, Australia, Europe, Africa, and Latin America, providing valuable insights into the proliferation of cryptocurrency, regulatory changes, and user behavior trends. Here are some key trends revealed in the survey.
Expectations for the cryptocurrency market in 2025
Many users believe that the cryptocurrency industry will become more mature and closely aligned with real life in the coming year. 19.39% of respondents expect regulatory oversight of cryptocurrency to increase further; 16.1% believe that traditional financial institutions and institutional investors will participate more in the cryptocurrency market; additionally, 16.51% of users are optimistic about the application prospects of blockchain technology in real life.
AI Tokens may lead a new market trend
In emerging fields, AI Tokens are considered the most promising market driving factor for 2025. 23.89% of respondents indicated that they believe AI Tokens will become the main force driving market growth, demonstrating users' high expectations for their future development. Memecoins ranked second with a support rate of 19.09%, followed by DeFi Tokens and Layer-1 Tokens at 12.37% and 12.28%, respectively. It should be noted that these data reflect user opinions and do not represent Binance's official stance, nor do they constitute investment advice.
Most popular crypto assets: Memecoins, Bitcoin, and BNB
Among the cryptocurrency assets most commonly held by users, Memecoins rank first with a holding rate of 16.1%. Bitcoin follows at 14.44%, while Binance's own BNB ranks third at 14.23%. Interestingly, the holding proportion of BNB exceeds that of Ethereum (ETH), which stands at 10.95%. Other mainstream Layer-1 Tokens collectively account for 10.38%. This indicates that Memecoins are not only currently popular assets but also one of the categories users are most looking forward to in the future.
New users: cautious but active
The survey results show that a large number of new users are entering the cryptocurrency market in 2024. Nearly half (45%) of respondents joined the market in 2024, with 24.52% entering in the past six months and 20.60% joining in the past year. Although many new users are still in the exploratory phase, 41.86% of users already have one to five years of trading experience, reflecting a balanced distribution of new and old users within the Binance community.
Additionally, 43.97% of users allocate less than 10% of their total assets to cryptocurrency, while 24.33% of users allocate 10% to 25% of their wealth to crypto assets. Notably, 31.09% of users trade daily, and 22.91% of users trade weekly, indicating that trading activity remains active.
Motivations for users entering the cryptocurrency market
The survey also revealed the main reasons why users enter the cryptocurrency space. 22.4% of respondents stated that the rapid appreciation potential of digital assets is their primary motivation; 18.78% of users are attracted by decentralization and financial independence; additionally, 17.16% of users believe that the speed and convenience of cryptocurrency trading are important factors that attract them.
Usage preferences for Binance products
The survey shows that Binance spot trading is the most popular product among users. Among the 27,000 respondents, 25.89% indicated that spot trading is their preferred choice; followed by Binance Earn, with 25.34% of users utilizing its features to increase asset returns; Binance Convert ranks third with a usage rate of 17.33%. These data reflect how Binance users leverage the platform to meet their diverse financial needs.
Summary
This global survey provides us with valuable insights into user preferences, expectations, and behaviors, serving as a reference for the transition to 2025. The cautious yet active attitude of new users, combined with the long-term confidence of seasoned users, showcases the growing maturity and resilience of the cryptocurrency market.
With the continued development of trends such as increased regulation, accelerated adoption, and innovative blockchain applications, Binance will continue to provide tools and resources to global users to help them succeed in this rapidly changing environment. We look forward to welcoming a new year filled with technological innovation and financial freedom together with the community!