La Rosa Holdings, a company listed on Nasdaq, will integrate Bitcoin and cryptocurrency payments for over 3,000 real estate brokers, allowing commissions to be received in digital assets.
La Rosa Holdings, listed on Nasdaq, announced plans to integrate Bitcoin and other cryptocurrency payment options for a network of over 3,000 real estate brokers across the U.S. The announcement was made on December 23, allowing brokers to receive commissions in digital assets through the La Rosa Realty platform.
This platform assists brokers in managing the entire workflow process, from real estate transactions to customer interactions. The move comes as La Rosa Holdings reports an impressive revenue growth of 155% year-over-year in the first nine months of 2024, reaching $51.7 million. The company currently offers two options for brokers: a 100% commission plan or a revenue-sharing model.
Integration of cryptocurrency into real estate
According to La Rosa Holdings, the decision to integrate cryptocurrency payment options was driven by the growing demand for alternative payment methods from both brokers and clients. Mr. Joe La Rosa, CEO of the company, stated that this initiative not only meets market demand but could also open up new revenue streams for La Rosa, as the company applies a 2% fee for brokers who choose to receive payments in cryptocurrency.
Currently, this platform applies a service fee of $60 for brokers, along with a transaction fee of $495 usually paid by clients.
The integration of Bitcoin and cryptocurrency payments into the real estate sector reflects a growing trend of adopting digital assets in commercial transactions. Many major names in the retail sector, such as PayPal, Microsoft, Starbucks, and McDonald's, have also integrated Bitcoin payments into their platforms. It is forecasted that by 2030, the Bitcoin payment ecosystem, including miners, sellers, and consumers, will reach a value of $1.83 trillion.
This trend is also spreading to publicly listed companies as they seek strategies to increase exposure to digital assets on their balance sheets. Recently, the biotechnology company Quantum BioPharma announced the purchase of $1 million in Bitcoin and other cryptocurrencies on December 20.
Following this, on December 22, the Japanese investment company Metaplanet executed the largest Bitcoin purchase to date with nearly 620 BTC. A typical example of this trend is MicroStrategy and its subsidiaries, which have accumulated approximately 444,262 BTC since 2020, with a total purchase value of $27.7 billion, equivalent to an average price of $62,257 per BTC.
