Cryptocurrency exchange Binance announced that the venture capital firm Binance Labs has invested in Usual, a decentralized stablecoin issuer aiming to reshape the stablecoin market with community-driven and innovative solutions.

Backed by real-world assets (RWA), Usual takes a unique approach to stablecoins by redistributing value and ownership through its governance token, USUAL.

Unlike traditional stablecoin issuers that operate like centralized banks, Usual emphasizes shared ownership and empowers the community. According to its own statement, the project distributes 90% of USUAL tokens to users, promoting a decentralized and equitable ecosystem.

Alex Odagiu, Investment Director at Binance Labs, said: “Stablecoins have long served as a gateway for new users into the crypto ecosystem, and Usual's community-centric approach sets a new standard for inclusivity and empowerment.”

“At Binance Labs, we seek projects that drive meaningful innovation and expand the ecosystem, and we are excited to support Usual's mission to push the boundaries of what stablecoins can achieve.”

Pierre Person, CEO of Usual Labs, expressed his excitement about the partnership with Binance Labs, stating: “We are proud to have Binance Labs as a co-lead in our Series A funding round. Their track record of supporting projects that prioritize technological innovation and real-world benefits aligns perfectly with Usual's mission.”

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