Nasdaq-listed firm La Rosa Holdings
Nasdaq-listed firm La Rosa Holdings (LRHC) plans to integrate Bitcoin and cryptocurrency payment options for its network of over 3,000 real estate agents in the United States. La Rosa Realty, the company’s platform for agents, will allow agents to receive commissions in digital assets. The firm reported a 155% year-over-year increase in revenue for the first nine months of 2024, reaching $51.7 million.
The company offers agents a
The company offers agents a choice between a 100% commission plan and a revenue share model. The integration aims to address the “growing demand for alternative payment methods among agents and clients alike.” CEO Joe La Rosa stated that the initiative may create a new revenue stream for La Rosa, with the company implementing a 2% fee for agents who choose to receive payments in cryptocurrency.
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