Written by: CoinGecko

Translation: Plain Language Blockchain

As we move into 2025, looking back at 2024, the cryptocurrency market has undergone significant transformation and development. The strong growth of Bitcoin and the rise of altcoins have rapidly evolved the entire industry. Let's delve into the key trends of 2024 and look forward to the market dynamics of 2025.

1. Key Trends of 2024: Bitcoin and Altcoins

1) Bull Market Triggered by Bitcoin Halving

In 2024, Bitcoin halving events once again became catalysts for a bull market, with Bitcoin prices soaring by 146%, showcasing remarkable performance. Halving events occur approximately every four years, reducing the rewards for miners validating transactions. Due to the decrease in new Bitcoin supply, this scarcity often triggers significant market volatility.

Historically, Bitcoin's price has typically experienced significant growth after each halving. For example, after the 2016 halving, Bitcoin's price skyrocketed from $650 to $20,000 in just over a year. Similarly, following the 2020 halving, Bitcoin rose from about $8,000 to a peak of $69,000 in 2021.

2) Approval of Bitcoin and Ethereum ETFs

In 2024, the approval of Bitcoin ETFs and Ethereum ETFs became milestone events for the cryptocurrency market, significantly boosting institutional participation. The long-awaited approval of spot Bitcoin ETFs by the U.S. Securities and Exchange Commission (SEC) finally became a reality, allowing traditional investors to access Bitcoin within a regulated and convenient framework. This approval has led to a massive influx of institutional capital, with Bitcoin prices significantly rising after the announcement.

Similarly, the approval of Ethereum ETFs has elevated Ethereum's status as a significant investment asset. With the SEC approving spot Ethereum ETFs, traditional financial institutions are able to include ETH in their portfolios, further solidifying Ethereum's market position as the second-largest cryptocurrency globally.

Recent data shows that institutional investors currently hold about 20% of all Bitcoin exchange-traded funds (ETFs) traded on U.S. exchanges. Although BlackRock's iShares Bitcoin Trust ETF (IBIT) has a lower-than-average institutional adoption rate of only 18.38%, it leads in total Bitcoin holdings, exceeding 71,000 BTC. Grayscale's GBTC follows closely with institutional holdings of 44,707.89 BTC, accounting for 20.25% of its shareholders; while Fidelity's FBTC ranks third with institutional holdings of 44,623.23 BTC, representing 24.14%.

ARK 21Shares' ARKB stands out with the highest institutional adoption rate, with 32.8% of its shares held by asset managers, amounting to 17,166 BTC. In contrast, Grayscale's Bitcoin mini trust has the lowest institutional participation rate at only 1.52%, while CoinShares Valkyrie ETF (BRRRR) ranks lowest in the number of held Bitcoin, with only 451.26 BTC.

Leaked information indicates that the world's largest asset management company, BlackRock, is negotiating to acquire shares in the Bitcoin spot ETF 'King'.

These approvals open the door for future applications of other cryptocurrencies' ETFs. The SEC is currently reviewing over 10 ETF applications, including assets such as Solana (SOL) and XRP, which suggests a growing institutional interest in a broader range of digital assets. These developments could drive further adoption and price momentum across the entire cryptocurrency market.

3) Trump Wins Presidential Election

Donald Trump's victory in 2024 has proven to be a game changer for the cryptocurrency market. Trump's supportive stance on cryptocurrencies and his public discussion of using Bitcoin as a potential tool for repaying U.S. debt greatly enhanced market confidence. This bold vision aligns with his broader policy agenda of supporting business and deregulation, fueling optimism among traders and institutional investors.

After the election victory, Bitcoin broke through the $100,000 mark. Investors expect the Trump administration to adopt crypto-friendly policies, driving further adoption and fostering innovation in the blockchain space. His victory has also sparked discussions about integrating cryptocurrencies into a broader economic framework, creating a favorable environment for the flourishing of digital assets.

2. Key Events to Watch in 2025

1) Bitcoin as a Global Economic Policy Tool

One of the most striking developments is the discussion about using Bitcoin as a tool for repaying U.S. debt. This bold idea was first proposed during Trump's campaign and has gradually gained support, attracting global attention. Trump has also expressed support for creating a 'strategic Bitcoin reserve' similar to the Federal Reserve's current gold reserves. This reserve could serve as an alternative asset to address sovereign debt challenges, showcasing Bitcoin's potential as a legitimate reserve asset.

The U.S. sovereign debt crisis, driven by record high borrowing and ongoing fiscal imbalances, has prompted policymakers to explore unconventional solutions. Proponents argue that holding Bitcoin as a reserve can hedge against inflation and diversify the financial toolbox of the nation, allowing for debt repayment without devaluing the dollar.

At the national level, following El Salvador's groundbreaking initiative, countries like Tonga, Paraguay, and Panama are considering adopting Bitcoin as legal tender. Driven by factors such as economic opportunities, financial inclusion, and remittance efficiency, these countries hope to leverage the potential of cryptocurrencies to modernize their financial systems and attract global investment.

Additionally, Binance founder Zhao Changpeng stated that China's creation of a strategic Bitcoin reserve is inevitable. He pointed out that, despite the unpredictable nature of China's cryptocurrency policy, the country can make rapid decisions in this area. Zhao emphasized that if other countries begin to establish Bitcoin reserves, China may follow suit to maintain its leading position in global financial competition.

Large companies like Amazon and Microsoft are also receiving inquiries from shareholders about investing a portion of their reserves in Bitcoin. Although Microsoft shareholders voted against incorporating Bitcoin onto the balance sheet based on the board's recommendation, the company's involvement in related discussions marks a shift among large companies exploring potential Bitcoin use cases, laying the groundwork for broader adoption in the years to come.

2) Approval of Other Cryptocurrency ETFs

Building on the success of Bitcoin and Ethereum ETFs, 2025 may become a turning point for other cryptocurrency ETFs, including Solana (SOL) and XRP. Despite the SEC previously rejecting Solana ETF applications, it is still reviewing over 10 applications, indicating sustained interest in expanding crypto-based investment options.

This ongoing review leaves room for optimism, as the maturation of the market and clarity in regulations may pave the way for approvals, thereby enhancing market liquidity and investor confidence.

3) Widespread Adoption of Real-World Assets (RWA)

It is expected that by 2025, the trend of tokenizing real-world assets (RWA) will accelerate, fundamentally changing the interaction between traditional finance and blockchain technology. Real estate, commodities, and even artworks are being transformed into blockchain-based tokens, enabling fractional ownership and broader accessibility.

According to CoinGecko data, tokenization has the potential to unlock trillions of dollars in previously illiquid assets, allowing these assets to be traded within the crypto ecosystem. This shift bridges traditional finance and digital finance, providing investors with new diversification channels while driving innovation across industries.

4) End of the Halving Cycle

Historically, post-halving cycles for Bitcoin usually lead to prolonged price increases, often lasting up to a year (about 365 days). This trend suggests that the first quarter of 2025 will be dominated by the residual effects of the 2024 halving event, driving market optimism and pushing prices higher. The halving reduces miners' rewards, creating supply constraints and increased demand, thus creating a favorable environment for Bitcoin's growth. This effect is expected to persist until April 2025, providing ample opportunities for investors and traders.

3. Predictions for 2025: The Outlook for the Crypto Market

1) Bitcoin Predictions

Based on the strong momentum of 2024 and the anticipated key events of 2025, Bitcoin's growth trajectory looks very promising. A logarithmic analysis of Bitcoin's monthly chart shows that Bitcoin is moving steadily within an ascending channel. Currently, Bitcoin is approaching a key pivot point within this channel, similar to past bull market cycles.

Optimistic forecasts suggest that Bitcoin may reach the upper boundary of this channel, reflecting a potential value increase of 154%. This trend aligns with historical post-halving movements, where Bitcoin's price could reach $250,000, further solidifying its position as the leader of the crypto market.

2) Total Cryptocurrency Market Capitalization Prediction

The total cryptocurrency market capitalization shows strong bullish momentum and is currently in an ascending wedge pattern. Historically, rebounds in bull market cycles typically target the upper boundary of this structure. With the current rebound from the lower trendline, the upper boundary is expected to be $3.4 trillion, representing a potential 270% growth.

3) Total Market Capitalization Prediction Excluding the Top Ten Cryptocurrencies

Meanwhile, the total market capitalization excluding the top ten cryptocurrencies has formed a classic 'cup and handle' pattern on the monthly chart. The market is currently testing the $370 billion resistance level. If this key level is broken, it could trigger a 317% increase, with a potential target of $1.6 trillion, marking the beginning of a strong altcoin season.

4. Conclusion

The cryptocurrency market is expected to achieve significant growth in 2025, driven by key milestones in 2024 such as the Bitcoin halving rebound, ETF approvals, and Trump's pro-crypto policies. With Bitcoin potentially integrating into the economic framework, increased adoption of altcoins, and the tokenization of real-world assets, the market stands at the forefront of innovation and expansion. Despite regulatory challenges, the outlook remains optimistic, with Bitcoin likely to set new highs and the crypto ecosystem reshaping traditional finance.