#ChristmasMarketAnalysis

Holiday Season Trends

The holiday season is in full swing, and Christmas markets this year are showcasing interesting trends. Key highlights:

🎁 **Demand for Eco-Friendly Gifts** — consumers are increasingly opting for sustainable solutions, including recycled materials and local production.

📦 **Growth of Online Shopping** — despite the resurgence of offline markets, e-commerce remains a leader due to convenience and a wider selection.

📉 **Impact of the Economy** — inflation and changes in purchasing power are noticeably affecting the average receipt, but this is stimulating promotions and creative offers from brands.

What trends have you noticed? Share your observations!