#MarketPullback

Mainstream Adoption: Luxury Brands Take the Lead

As Bitcoin continues to hit record highs, luxury brands are increasingly embracing crypto payments.Until recently, only a few luxury houses such as LVMH and Kering, have accepted crypto. However, Bitcoin’s recent surge past $108,000 has prompted more luxury retailers to explore crypto.

Printemps, a high-end French department store, became the first in Europe to accept Bitcoin and Ethereum.