1. Project Introduction
PENGU is the native token launched by Pudgy Penguins, which aims to expand its influence in the blockchain ecosystem. Pudgy Penguins is a popular NFT project on the Ethereum blockchain. It consists of 8,888 unique penguin cartoon images and has attracted widespread attention with its cute design and strong community.
As the second largest NFT project by market value, Pudgy Penguins’ brand influence has long surpassed the crypto circle and has become a well-known brand to consumers around the world. The launch of PENGU is an important step towards multi-chain layout and deepening user connections.


2. Financing
The company behind Pudgy Penguins has raised $9 million in a round led by early investor 1kx, with other participants in the round including Big Brain Holdings, Kronos Research, Old Fashion Research and the founder of LayerZero Labs, among others.

III. Project Background and Mission
Project Mission

  • Build a community around brand characters and meme culture.

  • Become a beacon of light and a symbol of hope in meme culture.

  • Through brands and roles, we inspire more people to find identity and value in the community.

Vision and Positioning

  • Brand vision: Through multiple channels such as NFT, content, toys, games, etc., break down consumer barriers and realize a business model that combines the virtual and the real.

  • Token positioning: Combining the characteristics of meme coins, utility tokens and cultural tokens, it becomes an extension of the Pudgy Penguins brand value.

IV. Project Advantages

  1. 1. Strong brand foundation

  • Social views: over 50 billion.

  • Social Media Influence:

    • 1.6 million Instagram followers.

    • 522,000 followers on the main TikTok account, and another 1.1 million followers on the "Pudgy Kindness" account.

  • Global retail reach: 1.5 million+ toys sold, available on platforms such as Walmart, Target, and Amazon.

  1. 2. Solid community support

  • NFT market capitalization ranks second, second only to CryptoPunks.

  • Sub-series such as Lil Pudgies expand the brand dimension and attract more users.

  1. 3. Multi-chain layout

  • Starting with Solana, we plan to expand to multiple chain networks such as Ethereum and Abstract in the future to enhance the ecological accessibility of the project.


V. Project Highlights

  1. 1. Attract market attention in a short period of time

Although PENGU has been rumored for a long time, it was not officially launched until December 5, 2024, but it caused a huge market response:

  • The Pudgy Penguins NFT reserve price increased from 16 ETH to 23 ETH.

  • Lil Pudgies base price increased from 1.7 ETH to 2.5 ETH.

  1. 2. Extensive community coverage

PENGU's distribution strategy targets approximately 5 million wallet users, with 24% of tokens allocated to "other communities", similar to the proportion allocated to core holders. This open strategy helps attract new users and further expand brand influence.

  1. 3. Culture and practicality are equally important

PENGU is not only a cultural symbol, but also provides fans with a deeper way to interact with the brand. In the future, as the brand expands, its use will cover games, social networking and other fields.


6. Token Information and Economic Model


Basic information of tokens

  • Total supply: 88,888,888,888 (a nod to the 8,888 NFTs from the original Pudgy Penguins series).

  • Initial circulation: 62,415,951,646 pieces (including HODLer airdrop rewards).

  • Claim period: 88 days.

Token Usage

  1. Community Interaction: Provides new ways to join the Pudgy Penguins community.

  2. Brand connection: Bring fans closer to brands and provide them with tokenized identity.

  3. Future expansion: Plans to increase the utility of tokens, covering games, exclusive content unlocking and other scenarios.

Distribution characteristics

  • Other community allocation: 24% of tokens are used to cover approximately 5 million wallets.

  • Core holder allocation: 26% is for approximately 15,000 wallets, ensuring the interests of long-term users.

7. Personal summary

PENGU is Pudgy Penguins' strategic attempt to move towards a multi-chain ecosystem and a broader user base. As an extension of the global brand, PENGU closely combines meme culture and commercial value through NFT, social media and tokenized interactions.

In the future, the key to PENGU's success lies in the following points:

  • Multi-chain expansion: attract more ecological users.

  • Expanded usage: Integrate tokens into games and social scenarios to increase actual value.

  • Community Development: Expand user base and deepen engagement through cross-community reach strategies.

PENGU is a great example of the combination of culture and finance, which not only meets the expectations of investors, but also serves as a way for fans to express their identity and support brands. At the intersection of meme culture and NFT, PENGU has shown strong growth potential.



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