The meme coins on the Solana chain always bring surprises. The most unexpected new token that has exploded in recent days is UFD. After its release on the morning of the 18th, its market value almost rose to US$300 million in just a day and a half, becoming one of the biggest explosion points of meme coins on the Solana chain.
But when it comes to why the UFD token is so popular, most investors find it difficult to understand its logic. It has no endorsement from the project, no celebrity endorsement, and no strong community. It is just a cryptocurrency social experiment conducted by a white-haired old man out of speculation or ridicule. So why did it become a phenomenal myth of getting rich in two days?
Seizing the heat of Fartcoin, satire culture is easy to spread
Fartcoin is named after the terminal of truth. The original task was to write Fart Jokes. Fart Jokes have a great influence on the circle. Elon Musk once said that he liked Fart Jokes. Tesla even built fart sound effects into the software. As a top AI meme, Fartcoin has long been ranked among the top in terms of transaction volume, with active transactions on the chain and many imitations.
The UFD narrative perfectly combines the popularity of Fartcoin and adds an ironic touch. After seeing Fartcoin’s market value reach $500 million, a 54-year-old YouTuber precious metal investor who owns a silver and gold investment channel decided to create his own meme coin, Unicorn Fart Dust, as a social experiment on cryptocurrency to verify whether cryptocurrency is a valuable asset. Some netizens speculated that the reason for choosing Unicorn was because Musk had previously painted a "farting rainbow unicorn" for Tesla.
Initially, the YouTuber decided to mock crypto tokens because, in his opinion, other than gold and silver, all other assets are not truly valuable, so he released this meme coin called Unicorn Fart Dust to see how much it is worth.
For memes, the key is to touch people's hearts and resonate with them. Whether it is the humorous and sarcastic words like "Shit" and "Fart", or the classic images of cats, dogs, frogs, etc. that carry emotional memories, or the playfulness of absurd logic, the ridicule of dissatisfaction with reality, or the desire for fairness and transparency through anti-rug attitudes, these down-to-earth and resonant concepts are often easier to spread and more vital.
For example, on November 20, the "Runaway Kid" incident happened. A ten-year-old boy issued coins during a live broadcast and sold them for a profit of about 20,000 U.S. dollars. At the same time, he made an internationally accepted mocking gesture during the live broadcast to satirize other coin holders who were "cheated" by him. Stories with extremely contrasting and black humor such as "Little Kid" and "Running Away" continued to spread, and community sentiment continued to brew. In the end, it was decided to use a pull-up to teach the "Little Kid" a lesson. As a result, the token continued to rise, and its highest market value even exceeded 100 million.
Similarly, as a "old man coin" with a sense of ridicule, UFD's popularity and spread point is irony. The more ridicule and disdain there is, the more contrasting sense of humor there is when the "face-slapping" moment comes, especially in a place like cryptocurrency where miracles of pulling up prices can happen every day. Memes that can drive emotions are more likely to capture the market's attention. The less people believe, the more they want to pull up prices. Therefore, UFD stood out in the first wave of pvp after the opening.
Later, with Fartcoin being selected into the second batch of Binance Alpha on the evening of the 18th, UFD ushered in another wave of strong growth, with its market value directly breaking through the $100 million mark. This news undoubtedly injected a shot of adrenaline into the market, not only boosting the confidence of existing coin holders, but also attracting the attention of more new players.
More and more investors who previously took a wait-and-see attitude towards UFD, or even thought its concept was "incomprehensible", began to re-examine the potential of this project. They deeply studied the logic and market strategy behind UFD, hoping to seize the opportunity in the next possible wave of takeoff. For a time, discussions about UFD on social platforms and investment communities were unprecedentedly heated, and the popularity of UFD expanded from the original insiders to a wider market, creating favorable conditions for its further breakthrough.
Second creation, second creation, and second creation
On the third day of the UFD boom, publisher Ron listed his artwork "Bitcoin Bubble Gum Machine" on eBay, claiming that all proceeds would be donated to Susie's Christmas gift. Ron's behavior may be to attract more attention through "charitable donations" and traffic from the eBay platform to maintain popularity.
UFD has risen to a market value of $200 million today, but there is still no official TG or Discord. The issuer Ron only posted his live video on his personal Twitter, expressing his surprise and shock at UFD's continuous breakthroughs and his growing interest in cryptocurrency. Ron's original intention of issuing UFD was just for irony, and he himself did not expect UFD to generate such a large amount of heat, so he did not spend energy on the secondary creation and dissemination of UFD.
However, cryptocurrency investors who are familiar with meme gameplay and ecology have already set off a wave of secondary creation on social platforms with the theme of "Rainbow Fart Unicorn" with their keen sense of pop culture and creativity.
Many people captured the live video clips that Ron posted on Twitter and YouTube, and used AI to generate his interactions with the Rainbow Fart Unicorn, as well as various videos, animated pictures, and emoticons of the Rainbow Fart Unicorn. They continued to promote it on social media, showing their confidence and expectations for UFD, demonstrating the creativity and enthusiasm of the community, and forming a consensus of confidence. The community combined the image of the Rainbow Fart Unicorn with the connotation of UFD and the current popular AI, which is more in line with hot spots and trends, and promoted UFD to go further out of the circle, so that more people can understand and participate in UFD transactions.
The continued rise in secondary creation continues to inject new impetus into UFD. These creative works not only bring more vitality to the community, but also attract more followers inside and outside the circle, making more and more people begin to realize the unique charm and development potential of UFD. In this process, some netizens discovered that Murad, who is known as the "father of meme" in the English circle, followed Ron, the founder of UFD.
This move is undoubtedly a recognition of the value of Ron and UFD, and is also interpreted by the community as a kind of "endorsement", which greatly motivates community members. They are more actively involved in secondary creation, promotion on social media, and exploring more possibilities to break the circle, striving to further expand their influence while maintaining the current popularity.
Are old-school mainstream investors also buying in?
Before digital currency was recognized by mainstream investors, most traders mainly invested in stocks, bonds, precious metals, futures, options, foreign exchange, etc. Precious metal investments were mainly gold and silver. As the saying goes, "Buy antiques in prosperous times and buy gold in troubled times", "When the gun sounds, gold is worth a lot of money". Gold and silver investments have always been favored by investors all over the world and have become the most trusted and favorite assets of veteran investors.
With the passage of cryptocurrency ETFs and the inclusion of Bitcoin in the strategic reserves of many countries, cryptocurrencies have gradually been recognized by mainstream investors. Recently, more and more traditional traders have begun to pay attention to digital currencies and trade meme coins. This phenomenon shows that old-school mainstream investors are gradually understanding, recognizing and embracing cryptocurrencies, symbolizing the further breakthrough of cryptocurrencies.
For example, a few days ago, a 35-year traditional senior trader began to switch to a cryptocurrency market analyst. This narrative created a small golden dog PTARDIO that passed 2M in 2 hours. This in turn shows that the narrative of traditional investors getting involved in the cryptocurrency field can itself become an "angle" for pulling up prices, and the market is willing to pay for it.
Similarly, the issuer of UFD has been deeply involved in precious metals investment such as gold and silver for many years. The unexpected rise of UFD in two days has brought about a huge wealth effect, which has truly allowed people who make traditional investments such as precious metals to see the huge potential of cryptocurrency. This attempt to issue coins is an attempt to open up new opportunities for elderly and traditional investors, attract more elderly and old-school investors to contact and participate in it, open up greater possibilities for cryptocurrency, and demonstrate the inclusiveness and potential of the crypto market.
In general, the market environment has been cold recently, lacking new concepts and new ways of playing. In this context, the satirical "Old Man Coin" quickly captured the market's attention with its unique sense of humor and contrast, and successfully mobilized investors' emotions. Combined with the recent high popularity of "Fartcoin" and the community's spontaneous secondary creation and other factors, UFD created a myth of rapid market value growth in just two days, becoming one of the recent phenomenal tokens.
In the future, can UFD obtain more direct celebrity endorsements, develop new narratives and gameplay, or form a strong CTO community, be more widely spread, and continue the myth of high market value? Will this unicorn bring greater surprises and continue to break through the market value ceiling, or will it return to silence after the craze subsides? Let us wait and see.