December 19, 2024

Vanar Chain is partnering with Shelby American, a high-performance car manufacturer, to integrate its brand into the metaverse.

This news comes from an exclusive press release shared with BeInCrypto.

Shelby American and Fanar Chain Union

These two companies are using the metaverse to introduce these cars to a new class of enthusiasts. Shelby will use Vanar’s scalable layer-1 blockchain technology and its proprietary gaming platform Virtua to launch a new brand, “Shelbyverse.” Shelbyverse will also have a real-world impact, offering exclusive physical merchandise through a multi-platform initiative.

“Shelby American has always been about pushing the boundaries in the automotive world, and we are excited to help them bring that same pioneering spirit to Web3,” said Jawad Ashraf, CEO of Fanar. “We are demonstrating what progressive brands can achieve in the digital space and ensuring that… Shelby… is not only preserved but elevated in new and exciting ways.”

This collaboration between a luxury car manufacturer and the Web3 space is not unique. Lamborghini, for example, teamed up with Animoca to launch a racing game in the metaverse in October. By the end of the month, the collaboration was so successful that it attracted additional partners for more features.

Not only will Shelby and Vanar be promoting an innovative place to check out car specs, they will also offer an integrated experience through Virtua. Additionally, the press release claims that this experience will extend to other platforms, such as Roblox, a popular game creation platform that has already participated in several metaverse applications.

Although some sectors of the community have suggested that the metaverse is fading away, integrated experiences like this are one of the strongest areas of growth left. Shelby isn’t alone in making this bet. Last month, FIFA also teamed up to launch a new NFT-based game.

“Shelby’s future isn’t just on the road – it’s in the digital world too,” said M. Neil Cummings, Esq., co-president of Carroll Shelby International. “As Carroll Shelby always said, when asked ‘What’s your favorite car?’ his answer was – the next one!”

However, this collaboration with Vanar is far from Shelby American’s usual comfort zone. The automaker has embraced the challenge of modernizing to Web3 with enthusiasm and seems ready to expand into new digital frontiers.