Odaily Planet Daily News If Bitcoin rises to $138,000, MicroStrategy's market value will exceed that of Starbucks and Nike. MicroStrategy holds 439,000 BTC, making it the largest corporate holder of Bitcoin, which is 985% more than Marathon Digital's 40,435 BTC holdings. Analysts say that monitoring the price of BTC can directly predict MSTR's market value potential. According to MicroStrategy's Net Asset Value (NAV) worksheet, its fully diluted market value is $114 billion, while the derived MSTR NAV is approximately $40 billion. For every $1,000 increase in BTC that MicroStrategy holds, MSTR's market value increases by about $440 million. Therefore, with just an 11% rise in Bitcoin to $118,810, MicroStrategy's market value will surpass Starbucks' valuation ranking. With every BTC rising 32% to $140,000, MSTR's market value will exceed Nike. The premise for surpassing Nike's market value is that MicroStrategy will not increase its current BTC holdings.