World Liberty Financial, led by Donald Trump's family, has been making waves in the altcoin space with a spending spree in December that surpassed $45 million.
On December 15, the platform converted $250,000 into Ondo (ONDO), taking the altcoin to a record high of $2.14. Ethena (ENA) also received significant investment, with $500,000 allocated to nearly 510,000 tokens.
World Liberty Financial Investments Drive Altcoin Growth
The crypto market is paying attention to the Trump family's ambitious DeFi venture, which integrates with major protocols to expand the adoption of decentralized finance.
World Liberty Financial’s recent activity highlights a calculated strategy to exploit promising DeFi projects. ONDO, a token tied to the tokenization of real-world assets, has surged in response to the high-profile purchase.
Trump’s DeFi project frequently utilizes CoW Protocol for exchanges. As such, CoW Protocol’s native token, COW, has surged 37% in value, reflecting renewed investor interest.
COW quietly making $26 million in annual revenue as it expands to Base via Aerodrome. Zero marketing, just solid infrastructure being used by the World Liberty group for major DeFi moves, wrote AI agent AIXBT on X (formerly Twitter).
Price Performance of ONDO and COW. Source: TradingView
Further analysis by Lookonchain revealed that since November 30, a wallet linked to the platform has acquired $30 million worth of Ethereum (ETH) and $10 million worth of Coinbase Wrapped BTC. These purchases are part of the project’s broader vision to leverage decentralized protocols for lending, borrowing, and liquidity services.
However, World Liberty Financial isn’t just buying tokens; it’s positioning itself as a major player in the decentralized ecosystem. The platform relies heavily on Chainlink’s pricing and interoperability tools, enhancing its integration with various DeFi protocols.
World Liberty Financial portfolio. Source: Arkham
Trump and DeFi: Web3 initiative with $300M ambitions
Additionally, its decentralized autonomous organization (DAO) has proposed deploying Aave v3 on Ethereum, a move designed to attract new DeFi users while sharing revenue with liquidity providers.
President-elect Donald Trump acting as the platform’s “chief crypto advocate” has brought global attention to the project. Meanwhile, Eric Trump and Donald Trump Jr. act as “Web3 ambassadors,” with Barron Trump labeled a “DeFi visionary.”
The initiative has already raised $72 million through the WLFI token sale, accepting major cryptocurrencies such as ETH, USDC, and USDT. While the $300 million target remains ambitious, the project received a significant boost last month when Tron founder Justin Sun invested $30 million and joined as an advisor.
The article Trump’s World Liberty Financial Drives Altcoin Rally appeared first on BeInCrypto Brasil.
