Every transaction of 'buying more as it rises' is essentially not about trading in the market, but about trading our self-worth. Increasing our position is not because we have new insights into the market, but because we need larger profits to maintain a grander illusion of self. The market becomes a mirror, and what we are obsessed with is not the profits themselves, but that 'invincible' self in the mirror. This is why all the advice about trading discipline and systems, while correct, is very hard to actually change behavior. Because you cannot fix an existential problem with technical solutions. The most ironic part is: we think we are using money to acquire wealth, but in reality, we are using wealth to acquire an illusory self-identity. From the very beginning of this trade, we were destined to be losers.