PANews reported on December 11, according to Cointelegraph, that the crypto travel platform Travala announced the launch of an exclusive Bitcoin and AVA token reserve plan to strengthen its financial foundation and accelerate future growth. At the time of this announcement, Travala's annual total revenue exceeded $100 million, significantly up from $59.6 million in 2023.
Travala's CEO Juan Otero stated that the newly added reserve funds will provide the company with more resources for hiring new employees and launching platform incentives, while hoping to use crypto reserves directly in the future without conversion. Currently, Travala has not disclosed the specific scale of the reserve launch, but indicated that it may include other tokens in its reserve system in the future, depending on business and market maturity.
Since its establishment in 2017, Travala has improved the booking experience through blockchain technology, supporting payments in over 100 cryptocurrencies, and has become an important platform in the travel booking field. Its native token AVA reached an all-time high of $6.45 in 2021 and is currently priced at about $0.70.
