1. Scale and liquidity
Binance serves millions of users worldwide and offers a huge amount of liquidity. This means that trades are executed quickly and spreads (the difference between the buy and sell price) are minimal.
2. Diversity of assets
The exchange supports over 350 cryptocurrencies and tokens, including Bitcoin, Ethereum, Binance Coin (BNB), Dogecoin, and many others.
3. Innovations
Binance is actively developing technologies. Among their innovations:
• Binance Smart Chain (BSC) is a blockchain for developing smart contracts and decentralized applications.
• Launchpad is a platform for launching new cryptocurrency projects.
• NFT marketplace for trading digital assets.
4. Low fees
Binance users appreciate low trading fees (0.1% per trade) and additional discounts when paying fees in BNB tokens.