Having a market maker (MM) is no longer optional—it’s a necessity. Market makers play a vital role in ensuring liquidity, stabilizing token prices, and building confidence among traders and investors. However, choosing the right market maker can be challenging. While larger market makers may seem like the obvious choice due to their resources and reputation, they often come with trade-offs. A key issue lies in their operational model:

1. Tailored Focus on Your Project

With a large base of clients to manage, big MMs often rely on heavily automated processes and standardized approaches, while smaller MMs take a hands-on approach to your project. They don’t put you on autopilot. Instead, they actively monitor, adjust, and align strategies with your project's unique needs, ensuring your token's health and performance remain a top priority. This dedicated focus often translates to better execution and long-term results.

2. Flexible and Transparent Pricing Models

Many smaller MMs offer pricing models like a fixed-fee retainer, as opposed to a profit-sharing or "loan model." This distinction is crucial. With the loan model, MMs may prioritize liquidating tokens as soon as the price surpasses their predefined sell threshold, potentially dumping tokens and harming the market. A retainer model ensures alignment with your goals, promoting price stability and protecting your project's reputation.

3. No "Shark Terms" in Agreements

Smaller MMs are often more approachable and willing to negotiate. They aim to create win-win partnerships rather than imposing rigid or one-sided terms. This flexibility makes it easier for you to establish a mutually beneficial relationship where both parties are equally invested in the project’s success.

4. Reduced Risk of Conflicts of Interest

Larger MMs often serve multiple projects within the same niche, increasing the likelihood of conflicts of interest. For instance, if a big MM represents both AI Coin A and AI Coin B, one client could potentially influence market-making activities to harm the other. Smaller MMs typically have fewer clients, reducing such risks and ensuring their loyalty lies with your project alone.

5. Greater Involvement in Decision-Making

With smaller MMs, you gain more influence over strategic decisions. Their collaborative approach allows you to have a direct say in how liquidity is managed, how trading strategies are implemented, and how your token is represented in the market. This ensures your vision and goals are fully aligned with their execution.

Conclusion: Focus, Flexibility, and Fairness

Choosing a smaller market maker like Orcabay means prioritizing focus, fairness, and flexibility over the impersonal, high-volume approach of larger firms. For projects that value close collaboration, transparent pricing, and dedicated support, smaller MMs can provide the tailored services needed to thrive in a competitive market. When selecting an MM, ask yourself: Do you want to be just another client on a long list, or do you want a partner committed to your success? A smaller or niche MM may be the answer.

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