basic ideas
Binance Wealth meets the growing demand from the private wealth sector to provide reliable and integrated crypto investment solutions directly on a crypto trading platform.
Binance Wealth provides an easy-to-use platform for wealth managers to support their high-net-worth clients’ journey into crypto investing with confidence, including account opening and investment recommendations.
Binance Wealth replicates traditional wealth management frameworks while leveraging the security of Binance, providing secure access to massive crypto liquidity for wealth managers and their clients.
the introduction
Binance Wealth is a proprietary solution designed exclusively for wealth managers and their high net worth clients who are ready to explore the world of cryptocurrencies. Binance Wealth provides wealth managers with an easy-to-use platform to help their clients confidently enter the world of digital assets directly through the world’s largest cryptocurrency exchange by trading volume.
Binance is the only digital asset exchange in the world to offer this solution based on its own security infrastructure, with the aim of providing wealth managers with an easy and secure way to oversee their clients’ investment journey in the world of cryptocurrencies.
Increased interest in digital assets
The past year has seen a significant growth in interest in digital assets from institutional investors and the private wealth sector. The demand for a secure and efficient solution to include cryptocurrencies in wealth management portfolios has led to the development of the Binance Wealth platform.
Binance Wealth is designed to make it easier for wealth managers to introduce their high-net-worth clients to the world of digital assets and provide cryptocurrency advice directly through the Binance platform. By providing wealth managers with the tools and infrastructure to take charge of onboarding and providing investment recommendations to their clients, Binance Wealth delivers a familiar and seamless experience for high-net-worth clients, giving wealth managers all the tools they need to support clients throughout their crypto investment journey.
Binance Wealth supports both active and passive investing with access to a variety of trading products and returns. Once wealth managers have onboarded their clients, clients can decide to manage their investment portfolios independently or rely on the wealth managers’ guidance, while retaining final approval on all investments recommended by their trusted advisors.
Target Audience of Binance Wealth
Starting in November 2024, only corporate wealth managers with a registered business entity authorized to provide wealth advisory or investment services will be able to access the Binance Wealth platform. The platform is currently not available to individual users.
Thoughts from Binance Enterprise and VIP Services Team
Catherine Chen, Head of Binance Institutional and VIP Services, noted the growing appetite for digital assets among institutional investors, and emphasized the high demand from wealth managers around the world for easy and secure solutions to invest in digital assets:
Binance Wealth dramatically lowers the barriers to entry into the crypto world by providing direct access to the platform’s vast liquidity, within a secure, regulatory-compliant platform that both wealth managers and their clients can trust.
Integrating traditional wealth management with digital innovation
As the only platform of its kind developed by a cryptocurrency exchange, Binance Wealth enhances Binance’s role in bridging traditional and crypto markets.
This new service builds on previous successes, such as the Trilateral Banking System solution launched in 2023, which aims to bring more private clients and institutions into the digital assets space.
How to get started with Binance Wealth
Wealth managers who want to access the Binance Wealth platform can follow these steps:
Registration: Managers should register their interest through the official Contact Form, or alternatively they can contact their Binance VIP representative.
Joining through corporate verification: Eligible wealth managers must then complete corporate verification procedures before accessing the Binance Wealth platform.
Client onboarding: Once clients are onboarded, wealth managers can begin assisting high-net-worth clients interested in exploring digital assets with their account opening process.
Closing thoughts
As more people look to add cryptocurrencies to their investment portfolios, there was a clear need for a platform that wealth managers could trust – and that’s exactly what Binance Wealth was created for. Wealth managers now have the opportunity to offer their clients digital asset investment opportunities while benefiting from the liquidity and security of the Binance platform.
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