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Despite the price drop, several major companies have recently invested heavily in Bitcoin, raising questions about whether the cryptocurrency can reach $100,000 by December. These large investments from various industries indicate that institutional interest in Bitcoin continues despite continued market volatility.

From software intelligence companies to educational platforms, the influx of capital into the Bitcoin market indicates bullish sentiment despite the recent drop in Bitcoin prices.

Bitcoin price volatility attracts institutional investors

MicroStrategy, a business intelligence company known for its Bitcoin investments, disclosed another massive acquisition on December 2. According to a Form 8-K filed with the U.S. Securities and Exchange Commission (SEC), the company acquired 15,400 Bitcoins for approximately $1.5 billion in cash, paying an average of $95,976 per Bitcoin, including fees and expenses.

The acquisition further adds to MicroStrategy’s already sizable Bitcoin holdings, highlighting the company’s continued confidence in the cryptocurrency. MicroStrategy’s Bitcoin return for the quarter was 38.7%, and year-to-date returns are 63.3%.

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Meanwhile, MARA Holdings, a company operating in the digital assets and blockchain computing industries, revealed plans to raise $805 million through the issuance of convertible senior notes due 2031.

The financing is intended to bolster the company’s bitcoin reserves and address existing debt. MARA intends to allocate up to $199 million to repurchase a portion of its convertible notes due in 2026 and use the remaining funds to increase its bitcoin holdings and support general corporate activities.

$100,000 Bitcoin Price: A December Dream?

Further boosting the bitcoin market, Genius Group Limited, an AI-led education company with a “bitcoin-first” approach, announced on Monday that it had injected $1.8 million into its bitcoin coffers.

The purchase brings the company’s total Bitcoin reserves to 172 BTC, valued at $15.8 million, at an average net price of $92,006 per Bitcoin. The investment is Genius Group’s latest commitment to hold at least 90% of its current and future reserves in Bitcoin, aiming to accumulate $120 million worth of the cryptocurrency.

To boost the Bitcoin acquisition wave, Japanese investment company Metaplanet announced a shareholder reward program on Monday, offering Bitcoin prizes through a lottery system. Shareholders who hold at least 100 Bitcoin shares as of December 31 are eligible to participate in the program, with a total prize pool of 30 million yen (about $199,500) in the form of Bitcoin.

The prizes will be distributed in a lucky draw to 2,350 shareholders. New accounts opened with SBI VC Trade between November 18 and March 31, 2025 can register to participate through a dedicated website before the deadline.

Bitcoin Price Prediction: Future Institutional Influence

The price of Bitcoin has fluctuated greatly recently. After Trump won the US presidential election in November, the price of Bitcoin rose sharply by about 40%.

The question now is whether investments from companies like MicroStrategy, Metaplanet, MARA Holdings and Genius Group can provide the necessary momentum to push bitcoin prices toward this ambitious goal in December, given the decline in bitcoin prices.

The current market dynamics, driven by massive investments from both established and emerging players, suggest that Bitcoin prices could be trending upwards. As the $100,000 target approaches, the impact of institutional buying on the future of Bitcoin remains a topic worth watching closely.

The combined efforts of these major players have unleashed a new wave of investment that could portend a bullish trend for Bitcoin despite recent price volatility.