Chinese-born cryptocurrency entrepreneur Justin Sun ate a banana from a $6.2 million artwork titled “Comedian” by Maurizio Cattelan at a press conference in Hong Kong. Sun purchased the infamous piece, a banana taped to a wall, at a Sotheby’s auction in New York. During the event, he drew parallels between the ephemeral nature of the artwork and the concept of cryptocurrencies and NFTs. The banana has been eaten twice before, but never by someone who paid for it. Sun’s stunt adds a new chapter to the history of the artwork, illustrating the intersection of art and digital assets. Attendees at the conference received a banana and tape as souvenirs, symbolizing the artwork. Sun’s work sparked discussions about the value and perception of contemporary art and cryptocurrencies.