Facebook is losing users! Surveys show that Facebook's market share has dropped by more than 10 percentage points over the past three years, with users primarily shifting to Instagram, X, and TikTok.

The social media sector is migrating! Facebook's dominance is challenged by 3 major platforms.

The Taiwan Network Information Center (TWNIC) announced the results of the 2024 Annual Taiwan Internet Report survey on November 27, which was conducted by the Taiwan Information Society Research Association. The findings indicate that compared to the past two years, the phenomenon of 'social migration' has become more pronounced, with Facebook's market share declining from 61.22% in 2022 to 55.83% in 2023 and 50.28% in 2024, a decrease of more than 10 percentage points over three years.

Users lost from Facebook are mainly shifting to Instagram, X, and TikTok, with increases of 6.72 percentage points, 0.96 percentage points, and 0.68 percentage points respectively over three years.

In other words, although Facebook still ranks first in overall market share, its lead is gradually declining, possibly due to the increasing diversity and segmentation of social platforms. In addition to Instagram and X, which already have a certain user rate, platforms like TikTok, Threads, and Xiaohongshu are also attracting many young users to shift to emerging social platforms, no longer considering Facebook as the most frequently used social media platform.

Overall, among all social media, taking the online users as the denominator, Facebook ranks first with 50.28%; Instagram, which belongs to Meta, ranks second with 23.89%. TikTok ranks third with 2.87%. Taiwan's local PTT ranks fourth with 1.83%; Twitter, renamed X, ranks fifth with 1.62%; and Meta's newly launched social platform Threads has jumped to sixth place with a share of 1.26%, surpassing Dcard and Xiaohongshu's original rankings.

LINE remains the king of instant messaging.

In terms of instant messaging, LINE still holds the largest market share.

LINE captures more than 90% of the market, showing slight growth compared to 91.61% in 2023, reaching 92.06%. FB Messenger and WeChat rank second and third, with market shares of 4.06% and 1.50%, respectively, which is a significant gap from LINE.

Looking closely at LINE's market share changes over the past three years, the market shares from 2022 to 2024 are 94.48%, 91.61%, and 92.06%.

The users lost from LINE have also driven growth trends in platforms like FB Messenger, WeChat, Discord, and WhatsApp, particularly WeChat, which, although not having a high market share, has continued to grow from 0.56% in 2022 to 1.10% in 2023 and 1.50% in 2024.

The driving factors behind this phenomenon still need further clarification. It is speculated that it may involve multiple aspects:

Firstly, the influence of new media pop culture cannot be ignored, such as through fan communities or via emerging social platforms like Xiaohongshu and TikTok that connect users to WeChat.

Secondly, restrictions on software usage in China have prompted some users to adopt it based on work needs.

Thirdly, the software's functionality or user interface design itself is attractive.

However, these factors require further research and verification. At the same time, the connection between instant messaging and social media (e.g., FB Messenger) cannot be ignored, nor the influence of the diversity of instant messaging functions (such as Discord) on user choice.

[Disclaimer] The market has risks; investment should be cautious. This article does not constitute investment advice. Users should consider whether any opinions, views, or conclusions in this article are suitable for their specific circumstances. Invest at your own risk.

  • This article is reprinted with permission from: (Digital Age)

  • Original title: (Is no one using Facebook anymore? The Great Migration of Social Media: 3 Apps Become New Favorites, Dcard has been surpassed)

  • Original author: Lin Mei-Hsin

'Is no one using Facebook anymore? The Great Migration of Social Media: 3 Platforms Become New Favorites, Dcard has been surpassed' was first published in 'Crypto City'