According to ChainCatcher, according to Cointelegraph, Binance Chief Marketing Officer Rachel Conlan said in an interview that Binance's team will conduct detailed due diligence on the project's founders, team members and roadmap. She emphasized that Binance's "secret research team" will take into account multiple factors, among which community feedback and opinions, as well as observing community trends and insights in this regard are very important, and denied the idea that hype alone can drive listing.

Although Meme coins often encounter negative reports due to their lack of practicality, Conlan said that some emerging Meme coins have this practicality built in, "and this is exactly what we all need because we need this use case."