According to a recent W3NOW study, blockchain technology is still not widely used in German businesses, despite being seen as having transformative potential. The survey shows that more than 70% of companies consider blockchain to be irrelevant for their business in 2023 and 2024. 🤔

However, the financial services industry is far ahead in blockchain adoption, with 54% of companies already using the technology. In addition, 31% of companies in the digital identity field have already implemented blockchain solutions, and 23% are planning them. This shows the growing importance of blockchain in secure and decentralized identity management. 🔐

Despite this, blockchain adoption in the marketing sector is still more limited, with only 28% of companies currently using it and only 10% planning to implement it in the future. 📉