Marathon Digital Makes a Splash With Bitcoin Investment Strategy



After successfully raising $1 billion through a bond offering, Marathon Digital Holdings (MARA) quickly spent $615 million to buy 6,474 BTC, bringing its total Bitcoin holdings to 34,794 BTC, equivalent to $3.3 billion as of November 27, 2024. This bold move helped #MARA consolidate its position as the second largest public company holding the most Bitcoin in the world, behind only MicroStrategy.



Flexible Financial Strategy and Long-Term Vision



MARA announced that it has used 30% of the bond proceeds to buy Bitcoin, while retaining $160 million to “buy the dip” in the future. With Bitcoin peaking at nearly $100,000, MARA is facing a difficult decision: continue to hold for long-term gains or sell to take profits, as many long-term investors have dumped more than 728,000 BTC in the past month.



MARA Stock Growth Impressive



MARA's move to collect $BTC not only reflects confidence in the potential of digital assets but also drives the company's stock up sharply.


• On November 27, MARA shares increased 7.81% to $26.92, achieving an increase of 42.13% over the past month.


• Year-to-date, the stock is up 17.4%, with a market capitalization of $9 billion.



While the growth is more modest than that of SOS Ltd – a Chinese financial conglomerate that saw its shares surge nearly 43% after announcing plans to buy $50 million in Bitcoin – MARA still cements its position as one of the top Bitcoin investment institutions in the US.



Bitcoin and its appeal to the “Big Guys”



Not only MARA, many other large public companies such as MicroStrategy in the US, #Metaplanet in Japan or SOS Ltd in China are all stepping up their purchases of Bitcoin. The strong price increase of Bitcoin in November 2024 (up 40%, from 70,000 USD to nearly 100,000 USD) is attracting an unprecedented wave of institutional investment.



Conclude



With its aggressive investment strategy, MARA has not only solidified its position in the crypto market but also created a wave of excitement among institutional investors. If Bitcoin price continues its upward trend, MARA will become a role model for businesses looking to further engage in the crypto market.$BNB