Printemps, the well-known department store chain in France, has formed a partnership with Binance Pay and Lyzi and accepts crypto payments. French users can now purchase high-quality fashion, beauty, and lifestyle products by paying at the checkout with the crypto of their choice.
Printemps: the primacy as a European department store to accept payment in crypto with Binance Pay
Printemps, a well-known department store chain with 20 stores in France offering high-quality fashion, beauty, and lifestyle products, now accepts payments in crypto.
This innovation has been possible only thanks to the new partnership with Binance Pay and the fintech Lyzi.
Une avancée majeure pour les cryptos dans le commerce de détail !
Nous avons le plaisir d’annoncer notre partenariat avec les magasins Printemps et Lyzi pour proposer des paiements en cryptomonnaies dans les grands magasins les plus emblématiques de France ! 
Printemps, en… pic.twitter.com/e1hjD4SmQf
— Binance France Officiel (@LeBinanceFR) November 21, 2024
In practice, Printemps wins the primacy as the European department store to accept payments in cryptocurrency.
To support the initiative, as previously mentioned, there is Lyzi, the app with integrated Binance Pay, which connects brands with cryptocurrency users. Lyzi has already linked its solutions in over 100,000 points of sale.
Printemps accepts crypto payments with Lizy and Binance Pay: how does the process work?
Going into more detail, it is easy to understand how the crypto payment process works for purchasing products in Printemps.
In practice, to make a payment with cryptocurrency, customers can simply scan a QR code at the checkout with their Binance app. Here, they can then select their preferred cryptocurrency and confirm the transaction.
The process is completed in a few seconds, offering an easy-to-use option for customers looking for a simple and fast crypto payment option.
On the other hand, then, on Lizy, the cryptocurrency payments of Printemps customers in France are converted into euros, protecting the retailer from the typical volatility of the crypto sector.
Users will therefore be able to use Binance Pay on Lizy to pay in Bitcoin (BTC), Ethereum (ETH), and other cryptocurrencies, including stablecoins like EURI and USDC, gaining a new level of flexibility in payments.
In this regard, Damien Patureaux, CEO of Lyzi, stated:
“This partnership allows Printemps to offer a cutting-edge payment solution that aligns with the ever-evolving needs of today’s digital consumers. We are proud to support Printemps in enhancing the shopping experience to strengthen its position as a leader in retail innovation and the future of commerce.”
The survey in the USA
And speaking of crypto payments, a new report was recently published regarding the construction sector in the USA and the adoption of cryptocurrencies.
The survey involved 300 contractors and 700 Americans, exploring the various perspectives in the field of crypto payments.
In general, among the various results, it seems that 1 contractor out of 5 has already received crypto payments for their work, while 65% said they are open to this possibility. Not only that, 5% of contractors even said they would offer clients a 10% discount if they paid in crypto.
