On November 25, the company Rumble announced that its board of directors approved a plan to allocate up to 20 million dollars from its excess cash reserves for the treasury strategy $BTC bitcoins.

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Rumble's CEO Chris Pavlovski explained that the decision was based on the belief that BTC can protect against inflation and is a great alternative to state currencies. He also emphasized Bitcoin's ability to strengthen Rumble's relationships with the crypto community.