Apple CEO Tim Cook confirmed that he personally owns cryptocurrency and has held these assets for about three years. He views this investment as a means to diversify his personal investment portfolio. However, Cook clarified that this is a personal decision and does not reflect Apple's position, as the company currently has no plans to invest in or accept cryptocurrency. (Background: Microsoft shareholders pressure: If you don't invest in Bitcoin, be careful I might sue you later!) After the world’s top three technology giants, Microsoft, considered investing in Bitcoin, another tech giant, Apple’s CEO Tim Cook, confirmed his personal holding of Bitcoin, sparking heated discussions in the community. The market began to speculate whether Apple would invest a portion of its massive cash reserves (about $200 billion) in Bitcoin? Tim Cook: Has held Bitcoin for three years According to CEO Today reports, Cook revealed in a recent interview that he has held Bitcoin for the past three years and views this investment as a means to diversify his personal portfolio. However, Cook emphasized that this is his personal decision and does not reflect Apple's position, and the company has no plans to invest in or accept cryptocurrency in the short term. Instead, it will continue to focus on its current business model, with no plans to accept or integrate Bitcoin into its payment system, nor consider it as an investment tool. As early as 2021, Cook stated during an interview with Andrew Ross Sorkin at the New York Times DealBook Summit that it is "reasonable to consider Bitcoin as part of a diversified portfolio," but he also cautiously noted that his views on Bitcoin should not be interpreted as financial advice, emphasizing that this is entirely his personal opinion. Tim Cook of Apple reveals that he has personally invested in cryptocurrency. “I think it’s reasonable to own it as part of a diversified portfolio,” he said at the #DealBook Online Summit. https://t.co/xpahdlKfOe pic.twitter.com/CQpQgShu0x — DealBook (@dealbook) November 9, 2021 Tim Cook: NFTs are interesting Additionally, according to CryptoPolitan, Cook stated that cryptocurrency is an area Apple is paying attention to, but it is not in a hurry to incorporate it into its core business, and he declined to disclose any details regarding the areas of focus. At the same time, Cook stated that he does not believe investors buy Apple stock to gain any form of cryptocurrency benefits, and shareholders are free to invest in cryptocurrency directly in their own way. "I don’t think people buy Apple stock to get cryptocurrency." Cook emphasized that he does not believe he should be labeled in any way related to Bitcoin and added that NFTs are also interesting; however, he did not specify any plans for Apple to integrate NFTs into its products or services. Apple’s conservative stance on cryptocurrency Apple is one of the largest technology companies in the world by market value and has long been known for its cautious and conservative attitude toward new technologies. Cook's statement clearly indicates that Apple's current strategy does not include adopting any form of cryptocurrency. Despite the growing popularity and adoption of cryptocurrency, Apple still maintains a skeptical attitude toward integrating it into its business operations. This contrasts with competitors like Tesla and Square, which have already integrated Bitcoin into their business models. Apple's focus remains on its core product lines—smartphones, computers, wearables, and services—rather than exploring the volatile world of digital currencies. Although Apple is not interested in directly engaging with cryptocurrency or accepting it as a payment method, the company does allow cryptocurrency wallets, DeFi, NFTs, and blockchain-based applications to be listed on its App Store. This clearly indicates that Apple is not entirely dismissive of cryptocurrency but is cautious about directly engaging in that field. While Apple’s stance on cryptocurrency appears conservative, the company is still closely monitoring the development prospects of digital currencies. As blockchain technology continues to mature, Apple may reassess its stance on cryptocurrency in the future. Related reports Apple reportedly to release an upgraded version of "LLM Siri" by 2025: a more powerful AI life assistant than ChatGPT Apple iOS 18.2 will deeply integrate ChatGPT when will it open in Chinese? Apple Intelligence highlights at once Buffett cuts 100 million shares of Apple, holding a record cash of 10 trillion! After the election, can US stocks escape the fate of a flash crash? "Apple CEO Cook confirms holding Bitcoin for 3 years, NFTs are interesting, but Apple is not in a hurry to enter the cryptocurrency market" This article was first published in BlockTempo (the most influential blockchain news media).

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