I believe readers who pay attention to Solana's on-chain activities, and even to Pump.fun, must have noticed that the recent Pump.fun seems to have changed tone. Many live streaming actions that violate the public's moral bottom line have emerged, such as live streaming going to the toilet in front of everyone or locking oneself in a cage until the token market value reaches a certain number. Initially, everyone hoped that the token economy could drive social progress through economic incentives, but in fact, the current situation resembles more of an economic incentive that brings out the perverse side of human nature.
Meme coin live streaming content is heading towards the bizarre; sensuality no longer satisfies modern people.
Pump.fun officially launched its live streaming feature at the end of May and expanded in late August to allow multiple people to stream simultaneously. At that time, I speculated:
After actual operation, how the platform will control the scale of live streaming is unknown; it remains to be seen whether adult content creators will come to Pump.fun to live stream. The form of unlocking more explicit content as meme coin market values reach different stages may indeed monetize faster than running OnlyFans.
I didn't expect that the explicit content in live streaming has become the most mild part of today's websites, with more bizarre, anti-human, and even life-threatening live streaming themes emerging.
(Live streaming meme! Pump fun launches platform live streaming feature 'making meme marketing easier')
(Pump.fun launches new feature! Is multi-person live streaming while trading coins promising?)
Modern people attract attention in extreme ways, and the token economy has become a driving force.
According to the整理 by Twitter account @jayxbt2012, the article captured four unbelievable live streaming themes. The first image is of a man wearing a hood, locking himself in a dog cage. The whiteboard behind him states that when Locked in Dog Cage Until 25M (DOGCAGE) token reaches various market value targets, the mission content will be unlocked.
1. 100K: Bark like a dog 100 times. 2. 200K: Eat dog food. 3. 300K: Lick hands & feet. 4. 400K: Lick balls (may carry sexual implications). 5. 500K: Have my master whip me for being a bad dog.
Further unlocking content includes: 6. 1M: Piss in cage. 7. 5M: Shit in cage. 8. 10M: Face reveal. 9. 25M: Break out of cage.
These contents seem to be the author attracting attention and interaction in an extreme way, aiming to drive the growth of the token's market value, but the behaviors involved may be controversial or challenge social acceptance.
What's frightening is that, although there aren't many such crazy people yet, this is not an exception. The second image, combined with the text, suggests that the torturing token deployer stripped his girlfriend down to only her underwear and taped her to a chair. Next to it, it states that the token market value reaching 25K will result in her removing her underwear, and 100K will remove her panties. The case in the first image might still fall under free will, but the case in the second image clearly has legal issues.
Bizarre content is punishable by law! Clause 230 requires platforms to appropriately handle harmful content.
The third image shows a man sitting on a toilet, with the token name stating he will live stream on the toilet until the token market value reaches 50M. The fourth image shows a man dressed in clothing and sunglasses covering his entire body, holding a gun, indicating that if the token market value does not reach 1M, he will kill his goldfish. But won't these bizarre live streaming contents, even those that violate the law, have consequences for the platform? The answer is that there are certainly laws that can regulate this, commonly referred to in the community as the Communications Decency Act CDA Section 230, which was born in response to such situations.
Clause 230 came into effect in 1996, generally stating that platforms must provide legal protection against harmful or offensive content above them, and stop or delete it. This clause also imposes restrictions on Web 2 giants such as Google and Meta.
Pump.fun's daily earnings exceed Tether.
So for the platform, will it really leave these contents unchecked? Put in a nicer way, it might be a clash between the so-called spirit of no permission and the moral bottom line of humanity, but in fact, according to reports, despite the increasing bizarre content, Pump.fun's recent daily earnings have exceeded those of the stablecoin leader Tether. If Pump.fun truly abandons such a golden opportunity and is heavily regulated by the government, the impact on Solana itself could be hard to estimate.
This article discusses how Pump.fun's perverse live streaming content has become a trend, and the U.S. government may invoke Clause 230 to heavily regulate the platform, first appearing in Chain News ABMedia.