The shift in culture and content on social network X (formerly Twitter) is causing millions of users to migrate to the new platform Bluesky.
Since Elon Musk took over X, the social network has seen a significant shift in its culture and content, leading to user dissatisfaction as concerns about misinformation, hate speech, and political bias have grown.
Under Musk’s ownership, X has been criticized for becoming a tool for political propaganda, particularly during Donald Trump’s re-election campaign. This has raised skepticism about Musk’s previous commitment to political neutrality, as he stated in 2022: “For Twitter to be worthy of the public trust, it must be politically neutral.”
Many experts have even compared X to “Truth Social Premium,” a reference to Trump’s far-right social media platform. Rumors of a possible merger between X and Truth Social have further frustrated users and driven them to alternative platforms.
Billionaire Musk's social network is being turned away
Bluesky, the decentralized social network developed by former Twitter CEO Jack Dorsey, is becoming a destination for X leavers. With over 16 million users, Bluesky allows users to customize their experience through moderation algorithms and specialized content feeds.
One of the standout features of Bluesky is its custom domain name system, which provides a high level of authenticity for journalists and public figures. Additionally, the decentralized approach makes users feel more secure, especially when not controlled by large corporations.
With the largest wave of departures ever, X’s future is facing mixed predictions. Some experts believe the platform could collapse entirely without a shakeup, while others say Musk could change his strategy if his relationship with Trump deteriorates.
There are also concerns that X could become a testing ground for Musk’s AI initiatives, posing privacy and data mining risks, raising big questions about Musk’s true goals for owning the platform.