Using TikTok as a traffic base, can it attract a lot of Web2 users into Web3?
Written by: Fu Ruhu, Odaily Planet Daily
As the wave of AI and life science memes continues, TikTok brings memes to new traffic heights once again.
TikTok meme coin CHILL GUY started to rise steadily on the 19th, with a 24H trading volume exceeding 300 million US dollars and a market cap quickly soaring to 500 million US dollars, attracting market attention towards TikTok memes. At the same time, many popular TikTok meme coins have been created, and market FOMO sentiment is intensifying. But which TikTok meme coins have truly emerged? As Warren Buffett famously said — only after the tide goes out do you discover who's been swimming naked.
Odaily Planet Daily also deeply experienced the TikTok meme wave at the first time and compiled a mental journey, along with the introduction of two TikTok meme projects with certain explosive potential.
Meme experience: Scrolled through videos all night, account lost 50%
Last night, I was searching for the secret to wealth in various meme groups and found that memes on TikTok are starting to spread in the crypto circle.
Having missed out on the AI and life science memes, I rushed in with a few SOL. I would like to thank HTX's super hot sister for introducing me to the current TikTok meme situation.
From my understanding, the hottest right now is CHILL GUY (also known as Dragon One), which saw its market cap rise to 500 million US dollars in just 4 days, with a 24H trading volume exceeding 550 million US dollars, and recommendations appear as soon as you open the TikTok app. Following that, related popular memes like WAIT, HUZZ, and GRIDDY also began to emerge.
As a meme novice who advocates value investment theory, I first downloaded TikTok, then began 'scrolling through videos' under major relevant trends, trying to find the essence of TikTok memes.
First, I chose the hottest CHILL GUY to start my research. What caught my eye was a cartoon character resembling a guinea pig, with hands in pockets and a detached look, telling how to calmly view various matters. I have to say that this image, combined with a catchy background song, quickly makes one 'fall in'. I immediately opened GMGN to start researching the market; at that time, the market cap was breaking through 500 million US dollars, and the price was continuously rising. I was afraid 'the train would leave without me,' so I immediately bought some tokens using SOL.
Subsequently, I started researching related popular memes like WAIT, HUZZ, and GRIDDY. WAIT comes from a catchy dance, similar to what users do on domestic Douyin, where users are imitating the dance; HUZZ is a newly developed slang, with many people asking what it means in the comments or videos. Personally, I think it generally represents that kind of buzzing sound, and the other memes are quite similar.
The author browsed around and believes he has a strong understanding of TikTok memes. The following is a passage written after last night's research, which also incorporates the remarks from Placeholder's partner during yesterday's noon.
Memes have a characteristic that they need to be recognized by a certain group in order to form a meme culture. Previously, most meme coins in the crypto world needed to be gradually cultivated after issuance, and investors often had to brainwash themselves to recognize that meme coin culture. However, the meme culture pre-certified on TikTok already has a vast community supporting it. As Placeholder partner Chris Burniske said, 'When meme coins combine with TikTok's viral spread, they will reach a peak.' This combination itself is what Web3 has long pursued for mass adoption, but this time it is an active fusion from Web2, representing significant meaning behind it.
Interestingly, this morning I found that my meme account directly lost 50%. Among the several memes I studied yesterday, only two are still alive: one is CHILL GUY, which lost 50%, and the other is WAIT, while others like HUZZ and GRIDDY show signs of going to zero or running away.
I am very glad that I did not choose the low market cap HUZZ and GRIDDY, otherwise this article should be full of 'resentment'. I reflected on some mistakes made during the operation and wrote them down for everyone's reference and caution.
When you are influenced by the cultural attributes of memes, you should analyze more rationally when purchasing tokens, whether it is at an appropriate point, and not FOMO. Just like I did yesterday, fearing 'the train would leave without me' led me to ignore the current market sentiment, resulting in a 50% loss as I chased a high point.
Most meme coins that have been validated by the market for a long time are rare. To choose the golden dog among many memes, one needs to consider first-mover advantage and market spreadability. Although CHILL GUY made me lose 50%, I still believe it is valuable, has first-mover advantage, and a high market cap, having been validated by the market. HUZZ and GRIDDY were created more as a result of CHILL GUY's popularity, they may have returns, but their PVP attributes are too heavy and not suitable for meme novices.
Proficient use of tools, such as checking on-chain holdings and so on, I am not professional in this area and am still learning. But my colleagues are more adept in this regard, such as Nan Zhi's following strategies, Golem's opening strategies, and Asher's investment theories. Detailed plans can be found in Odaily's weekly updates on the complete record of meme operations.
As of now, I still have confidence in CHILL GUY and will increase my holdings at the right time. It is worth noting that Salvadoran President Nayib Bukele just posted an image themed around the meme concept CHILLGUY on X, bringing CHILLGUY back to a market cap of 500 million dollars. However, one thing to remind everyone is that this coin currently has no official Twitter account or any obvious organization; the benefit is that it's very meme-like, but it may also be a fleeting trend, which is significantly different from previous AI and life science memes.
Currently, there are roughly two ways to find TikTok memes: one is to scroll through popular TikTok videos, then find keywords, and check on-chain for tokens with the same name, but be cautious of risks and choose tokens with a high number of holders and strong liquidity; the second is to rely on social media and meme groups to understand which meme most players are optimistic about, this may lead to chasing highs, but has stronger certainty.
In short, TikTok memes are a new form, using TikTok as the first front, attracting a lot of fresh traffic from Web2 into Web3, which distinguishes it from the birth methods of previous meme coins. However, there are also many projects riding the trend; after one night, many CHILL-related tokens began to emerge. Since TikTok memes have not been around for long, the author's experience last night reflects that the lifespan of most tokens is quite short, so I hope everyone chooses carefully.
CHILL GUY
CHILL GUY is the iconic meme coin of TikTok memes. CHILL GUY originated from a video posted by the blogger helicoptero_eli on September 13, where the cartoon character displays a calm demeanor and is indifferent to most things, paired with catchy background music, became a sensation on TikTok. However, based on the release time of other derivative videos, there was not much promotion from September 13 to early November, until recently, related derivative videos have spread wildly, with a total of 24,000 related videos online and overall views exceeding 20 million.
As the name CHILL GUY suggests, its characteristics are calmness, emotional stability, and a composed attitude towards life. Words may not be able to describe it very accurately; please watch the video.
Contract address: Df6yfrKC8kZE3KNkrHERKzAetSxbrWeniQfyJY4Jpump
WAIT
WAIT originated from a catchy dance on TikTok, prompting users from around the world to imitate it, with higher popularity compared to CHILL GUY, totaling 1.5 million videos online and over 100 million views. However, WAIT seems to be inspired by CHILL GUY and was created on Solana.
I personally believe that WAIT does not have such a high cultural dissemination compared to CHILL GUY, lacking some content depth.
According to GMGN data, WAIT is 0.02 USDT, with a 24H increase of 89%, a market cap of 20 million US dollars, and a 24H trading volume of 136 million US dollars.
Contract address: CbUPTbC4K7zdAEWxfa1nad4468xpX3LpWPhZVnzybhfN.
