In the context of the rapid development of AI and AIGC in 2024, content creators face unprecedented challenges, especially as giants such as Roblox and Meta gradually shift their business focus, the traditional content creation economy appears to be weaker, and creators need a fairer mechanism to protect the true value of their creativity and labor. To solve this dilemma, as a blockchain infrastructure designed specifically for creators, Lamina1, with its high-performance blockchain architecture and unique economic model, is committed to building a decentralized and sustainable content creation ecosystem for creators, pushing the creator economy to new heights.
1. The low point of the Metaverse and the need to reshape the creator economy
Since Facebook's parent company changed its name to Meta in 2021, the Metaverse has become popular. The game creation platform Roblox has become the first stock in the Metaverse, attracting giants such as Tencent, Alibaba and Baidu to make their own arrangements. For a time, the Metaverse, known as the "3D Internet", was almost synonymous with the "future world". However, three years later, Roblox's market value has dropped by nearly 50% from its peak, and its annual losses have continued to increase; at the same time, Meta has also begun to shift its focus to the field of AI, marking the decline of the Metaverse craze. As the bubble subsides, a truly open Metaverse is gradually taking shape, and it is urgent to explore new ways out for the creator economy.
Looking back at the current Metaverse and Creator Economy track, we are facing the following specific problems:
1. Challenge of economic return rate: The development cycle and cost of Metaverse projects are usually high. When many projects borrow the models of traditional games and social platforms, they are prone to fall into the contradiction between cost investment and economic return, which leads to the difficulty of project birth or abortion.
2. Centralized platform control: Many social media platforms monetize creators’ content through advertising. The high degree of centralization makes it impossible for creators to get due rewards, which reduces their enthusiasm for innovation. Metaverse projects dominated by centralized platforms often run counter to the ideal of decentralization.
3. Web3 Metaverse projects are immature: Although Web3 projects are emerging in an endless stream, due to insufficient blockchain performance, lack of common standards and scalability, many projects find it difficult to achieve the ecological goals of decentralization and co-construction and sharing, and the overall practice is still immature.
4. It is difficult to establish a closed economic loop for creators: Existing metaverse projects fail to fully consider the online experience of creators and users, lack clear creation guidelines, incentive systems, and role stratification, making it difficult to form a closed loop in the production and consumption relationship between "consumers-content products-creators."
In summary, these problems have led to a high degree of homogeneity in existing Metaverse projects, with the following defects:
Failure to provide a high-quality online metaverse experience;
The online world and the economic system cannot be interconnected;
It is impossible to build an ecosystem that can empower users and creators and have long-term investment value.
2. Injecting new multi-dimensional impetus into the creator economy
Finding innovative solutions to these problems will be the key to the sustainable development of the creator economy in the future. Lamina1 is a Layer 1 blockchain built for creators and developers. With its unique architecture, Lamina1 brings stronger support capabilities to the creator economy and helps creators establish a sustainable income model in a decentralized environment.
(1) Decentralized infrastructure support
Lamina1 provides a stable underlying blockchain architecture designed to support the development, display and trading of creative works. On Lamina1, creators can easily upload digital works to the chain and use the built-in smart contract system for copyright protection and revenue distribution. This infrastructure support greatly simplifies the process from work creation to monetization for creators.
(2) UGC and IP co-create an ecosystem
Lamina1 encourages user-generated content (UGC) and IP co-creation through a decentralized architecture, and the content is highly free and unrestricted, giving creators and fans the possibility to jointly expand the content ecosystem. IP holders can authorize creative freedom on Lamina1 and provide fans with opportunities for in-depth participation. Creators can use flexible copyright management and fan co-creation frameworks to allow fans to create unique content based on existing worldviews and plots while retaining their creative intent. This co-creation model makes the influence of IP not limited to one-way communication, but feeds back to the original work through the participation of fans, thereby increasing its communication depth and long-term value.
(3) Supporting creators’ independent economy and diversified monetization
Lamina1 is committed to supporting creators to establish an independent personal economic system. By issuing personal NFTs, independent tokens, etc., it simplifies the process of publishing, sharing, rewarding and trading works, and builds a more personalized and flexible business model. Any creator on the Lamina1 platform can use these tools to design their own economic model, such as subscriptions, exclusive content unlocking, fan benefits, etc., to fully mobilize the enthusiasm of users to participate. This personalized business model allows creators to better control their own sources of income.
(4) Unique PayFi mechanism
Creators can use the PayFi function to set the payment and ownership transfer method of their works, allowing fans to support content creation through rewards; authors can also choose between public and private modes for their works to ensure that their creations are widely disseminated while respecting privacy.
Payfi can also encourage high-quality content ecology through decentralized currency. Creators can directly profit from fans' sponsorship and rewards, while realizing automated copyright protection in content interaction through smart contracts. The management of malicious content and spam is also constrained by decentralized currency accountability. All users need to deposit collateral tokens during interaction. If they behave improperly, they will lose their collateral, forming an interactive environment with positive incentives and reducing behaviors such as clickbait and phishing.
(5) Support secondary creation and DAO governance
Lamina1's innovation lies in encouraging secondary creation of content. Fans who own the copyright can create and sell secondary works with the authorization of the creators, which allows the creators' works to continue to evolve in novel forms and expand the influence of the original works. With this flexible authorization model, the platform has built a new creative economic ecosystem, so that content is no longer restricted by platform rules and business frameworks, and truly realizes the creators' autonomy over content and revenue management.
Lamina1 also allows creators to form a continuous revenue-sharing relationship with their fans through a traceable distribution mechanism. After the creator's original work is recognized, they can choose different monetization methods, such as single transactions or long-term subscription income. This makes the creative economy no longer limited to a single work release and fan support, but also a cycle of interaction and co-creation, allowing fans to deeply participate and promote the development of creation.
In addition, creators can lead the operation and management of the platform through the DAO mechanism and attract fans to participate in the development of the platform. This DAO-based community governance structure breaks the centralized interest relationship of traditional content platforms and ensures that creators and fans can enjoy the right to participate in content governance and the right to benefit. Creators and their fans jointly determine the content distribution and revenue distribution rules to form a decentralized content economy. This mechanism can not only ensure the long-term activity of the content, but also provide creators with a stable source of income.
(6) Future expansion of interactive experience and staking services
Next, Lamina1 will continue to optimize interactive functions, such as deepening the relationship between creators and fans through direct links and pledge functions. The pledge function can be used to promote creators' works. Fans can get corresponding rewards while supporting creators. This two-way incentive mechanism increases the participation and breadth of content dissemination. In the future, Lamina1 plans to launch more open interactive functions, including pledge services and creator community expansion, to enhance the platform's openness, user experience and revenue diversity. These functional innovations will provide creators with greater flexibility and interactivity, helping them maximize the value of their content.
3. A new era of creator economy under the support of resources and technology
The reason why Lamina1 is able to open up a new path "different from traditional metaverse projects" is mainly due to the strong technical reserves and abundant resource support behind it.
It is understood that Lamina1 is a full-stack platform for the creator economy, co-founded by Neal Stephenson, the creator of the metaverse concept, Peter Vessenes, a senior blockchain entrepreneur, and Rebecca Barkin, an entertainment technology expert. Lamina1 enables interaction and revenue between creators and fans through innovative blockchain networks, creator-friendly token economic design, and AI-enhanced creative tools, and realizes a sustainable decentralized creative ecosystem. Lamina1 not only has the decentralized characteristics of Web3, but is also committed to achieving a highly interactive creative experience and opening up new ways for creators and fans to interact and share revenue.
(1) Technical and resource support
Lamina1 has built a comprehensive support system based on its technology and strategic investment resources. The platform completed the core product functions in the mainnet and Beta stages in 2024, covering key links such as user distribution, digital asset management and content collaboration. At the same time, Lamina1 has also expanded its user base through strategic financing and cooperation, and has deployed creative and social infrastructure worldwide. It is particularly worth mentioning that Lamina1 has attracted support from industry-leading investment institutions including Reid Hoffman and Joe Lubin, providing solid financial support for its continued technological development.
In terms of technical architecture, Lamina1 provides code-free creation tools, identity social systems, and an NFT market designed specifically for content creators to help creators and fans collaborate to create content. In addition, the platform has established a long-term equity incentive plan for creators, including a multi-level token incentive mechanism, which promotes the creators' self-funding function and ensures that they can continue to invest in creation.
(2) Differentiated advantages of Lamina1
As an innovative project in the field of the metaverse, Lamina1 is unique in its joint support with top partners in multiple fields. In addition to the project cooperation with the well-known special effects company Weta Workshop, Lamina1 also cooperates with well-known publishers Harper Collins and Penguin Publishing Group to promote Neal Stephenson's works, providing creators with rich IP resource support. In addition, Lamina1 is about to cooperate with Halcyon to launch a series of metaverse content, and plans to cooperate with a number of Web3 technology partners to further promote the diversified development of platform content and experience optimization.
Relying on a strong technical foundation and extensive resource support, Lamina1 is leading the creator economy into a new era of decentralization and high interactivity, and is committed to becoming an important pillar for the development of the future metaverse industry.
4. Future Outlook: Building a Decentralized Creative Ecosystem
As a pioneering platform in the metaverse, Lamina1 carries the ambitions of co-founder Neal Stephenson and the team's deep technical accumulation. Different from traditional platforms, Lamina1 is not only committed to building a diversified ecosystem that supports the creator economy, but also integrates cutting-edge technologies such as blockchain, AI tools, and decentralized governance, aiming to create an open world with cross-cutting and efficient interaction.
In the future, Lamina1 will continue to promote integration with literature, film, television, games, art and other fields on a global scale, promote the composability and functional diversification of NFT content in the creator ecosystem, and at the same time, enhance the depth of interaction between users and creators through social interaction and augmented reality experience. With the improvement of the main network and the expansion of protocol functions, Lamina1 is expected to attract more innovators and creators, reshape the future content creation and distribution landscape, and lead a new era of decentralized creation.
By then, a virtual economic ecosystem full of vitality and creativity will gradually emerge, allowing more people to have more autonomy and creativity in the digital world. Let us look forward to how Lamina1 can inject new vitality into the creator economy and the metaverse ecosystem through the combination of technology and creativity.