1. Current development status of the Web3 Social industry
In the rapidly developing Web3 field, Social is a favored track among institutions and also a battleground for development teams, reshaping the integration of social and finance. According to the latest market survey, the global cryptocurrency market value has surpassed $20 trillion in 2024, while Web3 users' interest in decentralized social platforms has sharply increased. Projects such as Farcaster and Lens Protocol have achieved significant success in attracting users and creators, driving robust industry growth. However, this field also faces numerous challenges, such as user retention, sustainable economic models, and a lack of practical application scenarios.
Farcaster, launched in 2020, is an open-source decentralized social graph protocol that supports the operation of various social network applications. In January 2024, Farcaster launched a new feature called Frames. Through Frames, users can vote in posts or mint and showcase their own NFT collections. This not only increases interaction among users but also enriches the social experience, making the content on the platform more vivid and interesting. Such innovations have attracted more user participation, further driving Farcaster's growth and activity. Since the launch of Frames, the number of daily active publishers has surged 14-fold within two weeks, and the number of posts has increased by 19 times.
Coincidentally, Lens Protocol, a decentralized social platform developed by the AAVE team, allows users to convert their published content into NFTs for collection, increasing interactivity. After launching its new feature 'Open Action', it also saw significant growth, with daily trading volume surging from an average of 12,500 transactions in January to 129,000 transactions in July.
However, the prospects of the Web3 Social industry remain vast. The decentralization of community building, the diversification of content creator support, and collaboration with other Web3 ecosystems will bring users a richer experience. Technological advancements will also drive more user-friendly interfaces, promoting higher user engagement.
Against this backdrop, since its launch, SOEX has attracted wide attention in the cryptocurrency trading field with its innovative social network relationship protocol 'Sketch'. SOEX positions itself as a social Web3 trading platform aimed at deeply integrating social interactions with trading scenarios to provide traders with a comprehensive trading experience. By combining Web3 social elements with trading functions, SOEX not only addresses the practical application of scenarios but also showcases a viable business model through its unique economic model, ensuring the platform's sustainable development.
2. Analysis of SOEX's market positioning and product advantages
As a social Web3 trading platform, SOEX is committed to providing users with a comprehensive and rich trading experience. Its uniqueness lies in the deep integration of social and trading functions, creating a one-stop social trading environment. Through public and private groups, real-time market notifications, and other features, SOEX not only enhances user stickiness but also promotes information sharing and collaboration among traders, significantly increasing the platform's activity.
In terms of revenue models, SOEX has launched core assets CVT and HVT, successfully combining user relationship networks with sustainable income. Users can not only earn token rewards through minting and staking but also participate in the distribution of platform profits. This mechanism effectively enhances users' sense of participation and belonging while providing more profit opportunities for community members, demonstrating SOEX's thoughtful approach to user incentives.
On the technical front, SOEX integrates multiple Web3 protocols such as Nostr+, TradeDivi, and Sketch, forming a complete trading solution. This cross-protocol collaborative development gives SOEX a significant competitive advantage in technology, products, and resources, while also deeply integrating with the Solana ecosystem to provide users with richer functions. This technical integration initiative not only improves the platform's performance but also expands users' operational choices.
Global expansion is another highlight of SOEX. Currently, SOEX has covered multiple countries and regions, demonstrating a proactive expansion trend. This cross-regional layout not only attracts a broader user base but also lays a solid foundation for future ecosystem expansion, further enhancing its market competitiveness. As the number of global users continues to increase, SOEX's ecosystem will become increasingly diversified, offering users a wider variety of services and experiences.
Overall, SOEX has built a powerful social trading platform through comprehensive functional integration and innovative design. This platform not only focuses on users' trading experience but also provides users with new possibilities in social interaction and revenue models, showcasing strong competitiveness and growth potential in the Web3 field.
3. Core Asset Analysis: CVT and HVT
In the SOEX ecosystem, CVT (Community Value Token) is not just a representation of value, but also a key medium for driving user participation and community building. As a core element of smart accounts, SNS domains, or on-chain communities, the minting process of CVT triggers the generation mechanism of $SOEX (platform governance token). Notably, when users mint CVT, 20% of the released tokens are returned to the minter in the form of airdrops, while the remaining portion is reasonably allocated for staking, liquidity provision, and other key areas of ecological development.
I believe that the mechanism of CVT effectively enhances user participation and provides a solid foundation for community activity. By sharing minting links, CVT holders can not only guide more community members to mint HVT but also enhance interaction among users. This design not only increases users' sense of belonging but also boosts community cohesion. Furthermore, the staking rewards and fee profits generated from minting CVT enrich the sources of user income, demonstrating SOEX's thoughtful approach to user experience.
At the same time, HVT (Holder Value Token), as another important asset of the SOEX ecosystem, is also worth attention. HVT aims to expand the functionality of the recommendation tree, allowing users to mint HVT by following specific communities and using referral links, thereby unlocking staking rewards. This mechanism not only provides direct feedback to users but also adds vitality to the community. The value increase of HVT provides holders with considerable profit potential, and this design is undoubtedly an effective incentive for users' continued participation.
For example, SOEX can be seen as a large shopping mall, representing an overall ecosystem that offers diverse services and functions to attract users into this environment. In this mall, CVT is equivalent to each independent store, representing specific projects or services. Each store has its unique products and characteristics, meeting the needs of different users. In this analogy, SOEX provides a platform that allows users to easily access various services, while CVT enhances the richness and flexibility of the overall ecosystem by offering specific functions and products. Just as stores in a mall attract customers, CVT and HVT attract users to participate through their unique value propositions, thus promoting the prosperous development of the entire ecosystem. Through this structure, CVT and HVT together create a vibrant and diverse market environment, fostering user participation and trading activity.
In the future, high-quality strategies such as lending and liquidity provision around HVT will open up more revenue opportunities for users, further enhancing the appeal of the SOEX platform. Overall, the dual innovative assets of CVT and HVT not only optimize SOEX's user participation model but also lay a solid foundation for the development of the ecosystem. This design reflects SOEX's profound understanding and emphasis on community value, indicating that in a fiercely competitive market environment, SOEX is expected to attract more user attention and participation through its unique product design and proactive user incentive measures.
4. Analysis of the target audience for the innovative recommendation system
In the cryptocurrency industry, the power of community cannot be underestimated; successful projects often rely on strong community support. For example, Ethereum has driven explosive growth in decentralized applications (dApps) thanks to its active developer and user community, forming a large ecosystem. Chainlink has gained widespread community participation by building a decentralized oracle network, enhancing the platform's credibility and usability. Similarly, Uniswap's decentralized exchange (DEX) relies on community governance and liquidity mining mechanisms to attract a large number of users and liquidity providers, promoting a surge in trading volume.
SOEX's innovative recommendation system is particularly suitable for community influencers, such as key opinion leaders (KOLs), analysts, and experienced traders, all of whom have their own loyal fan base. Through SOEX's recommendation tree mechanism, these influencers can easily guide their fans to the SOEX platform. In this process, the innovative revenue model of CVT and HVT provides them with an efficient and sustainable source of income, allowing them to benefit from the growth of their own community.
For a wide range of cryptocurrency users, SOEX also offers substantial rewards. Once users engage with SOEX, they not only enjoy the benefits brought by the recommendation tree but also gain access to the token holder group, utilize advanced trading tools, trade across multiple exchanges, and receive airdrops and other rich features. This design aims to serve the vast community of crypto enthusiasts, promoting cooperation and mutually beneficial outcomes within the community.
It is worth emphasizing that all activities on the SOEX platform, such as minting CVT and HVT, revolve around the $SOEX token. As the liquidity of the $SOEX token increases and it gets listed on exchanges, early active participants will gain significant advantages. This not only enhances users' motivation to participate but also injects new momentum into the overall community's activity and development potential.
5. User Experience: Challenges Faced by SOEX
Although SOEX has made some progress in an increasingly mature trading environment, it still faces numerous challenges. For example, there is room for improvement in user experience and functionality convenience, data dimensions are not comprehensive enough, and trading scenarios and tools need to be continuously enriched. Therefore, in the future, SOEX needs to continue updating and iterating to optimize its products. It is committed to providing users with more data connections and AI trading support tools to help them trade and obtain information more efficiently.
