CoinVoice has recently learned that, according to CoinDesk, MKR token holders are currently voting to assess their opinion on whether MakerDAO should 'reposition' the Maker brand and abandon the new name 'Sky' adopted in August. This non-binding vote currently shows that token holders support retaining the Sky brand, although participation is currently quite limited.
MakerDAO founder Rune Christensen remained neutral on the branding issue during an interview but urged the community to address the brand controversy and refocus on growth. He stated, 'The most important thing is to make a decision and focus on the important things, which is the product.' Christensen emphasized that changing the name to Sky is not just superficial, 'far from just a renaming,' but part of Maker's 'endgame strategy,' which has launched new products like the USDS stablecoin.
Christensen stated that one way to track the success or failure of this stablecoin is to observe the proportion of USDS that is idle and not earning rewards. Among the more than $1 billion in circulation, it is worth noting that a portion is not earning rewards — which indicates it is held by real human beings rather than bots, as this idle behavior suggests real usage since genuine users treat USDS like cash, holding it temporarily without pursuing maximum returns. However, while this move is still seen as a success, and the launch of the USDS stablecoin exceeded expectations, Christensen also acknowledged that the renaming of Sky faced challenges that affected community perception and market confidence. This voting round will last until November 7. The next step will be a binding governance vote. [Original link]
