Cryptocurrency exchange Binance announced on October 30 at its annual event - 'Binance Blockchain Week' that Jeff Li, who has rich Web2 and Web3 product development experience, has been appointed as the new Vice President of Product.
Binance stated that Jeff Li will lead Binance's global product and design team, focusing on expanding and strengthening Binance's product line, ensuring that Binance is always at the forefront of pioneering the future of blockchain and Web3.
Jeff Li has over 16 years of product development and software engineering experience, spanning both Web2 and Web3 fields. Before joining Binance, he served as Vice President and Global CeFi (Centralized Finance) Product Head at a large cryptocurrency exchange, leading the team to develop a wide range of CeFi products, ranging from retail business and institutional services to artificial intelligence (AI).
Jeff Li previously served as the Product Director at TikTok, leading multiple product teams and cross-department collaborations to drive TikTok's business growth and revenue expansion. His career also includes experience in product development and software engineering roles at well-known tech companies such as Instagram, Twitch, and Oracle.
Binance CEO Richard Teng stated: "We are very pleased to welcome Jeff to the Binance team. He has accumulated extensive product development experience at globally renowned tech companies and possesses the ability to implement innovative solutions in a dynamic and innovative industry, which aligns perfectly with Binance's mission. We look forward to him leading Binance's product development and continuing to provide industry-leading products for the global cryptocurrency community."
After taking office, Jeff Li will be responsible for leading Binance's global product and design team, overseeing product design strategies, blueprints, and development, covering the entire product line from trading and payments to Web3, with the goal of accelerating cryptocurrency adoption and lowering the barriers for users to enter the Web3 space.
Jeff Li stated: "My career motivation has always been to create products that are both innovative and beneficial, which is also why I chose Binance. I greatly admire Binance for building a massive blockchain ecosystem in just 7 years while consistently adhering to a user-centric philosophy."
Currently, the global cryptocurrency adoption rate is less than 10%, which means we are still some distance from Binance's vision - to promote the free flow of currency globally. I look forward to working with Binance's outstanding team to inject more vitality into the cryptocurrency industry, explore more innovative application scenarios, and benefit more users.
He further pointed out: "The combination of blockchain with emerging technologies such as artificial intelligence has the potential to significantly enhance financial inclusion and change our daily lives in the future. As an industry leader, Binance has a unique advantage to leverage this potential and demonstrate its practical benefits to users."
Our goal is to continuously launch innovative products that are easy to understand and convenient to operate, allowing both newcomers and experienced users to easily engage with cryptocurrency and Web3, making its application in daily life more seamless.
"16 years of senior product expert joins the leadership! Binance appoints Jeff Li as Vice President of Product" this article was first published on (BlockBeats).