Recently, there are too many #Layer2 options, and the competition incentives for chains and ecosystems: how to acquire customers, gain user and builder support is still not fully explored:

Because most of them are TVL games, encouraging large holders and studios to make money, and the gameplay is severely homogenized, one Odyssey after another is indeed very difficult. In such fierce competition, attracting funds and users from the existing web3 is actually a poor strategy.

A better way is to generate new traffic for web3, which means finding new paths for large-scale adoption. @MorphL2 has done well in this regard:

1⃣

For projects: There are mature customer acquisition channels with support, over 40 million users. There are also mature venture capital funds and market entry strategies to ensure the long-term development of the projects.

2⃣

For users: There is a completely new user contribution system that will not use TVL as the main evaluation criterion, but will instead introduce more indicators such as user activity, behavioral randomness, and long-term loyalty. Additionally, it will attract users by bringing familiar experiences from web2 such as social media, e-commerce, music, and travel into web3.

Differentiated strategies + mature industry chain design, this should become the top choice for excellent builders and new web3 users in Layer2.