Coinspeaker Binance Hires 16-Year Veteran Jeff Li as New VP of Product
Binance has announced that Jeff Li will be taking over as its new Vice President of Products. The announcement was made during Binance Blockchain Week in Dubai, marking a significant moment for the global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume.
Jeff Li brings over 16 years of experience in both Web2 and Web3 product leadership and software engineering. He previously served as VP and Global Head of CeFi Product at another major crypto exchange, where he led global product teams across various centralized finance products, including growth, retail and institutional services, and artificial intelligence initiatives.
Before entering the crypto space, Jeff held key positions at renowned tech companies like TikTok, Instagram, Twitch, and Oracle. At TikTok, he was the Director of Product and Global Head of the TikTok Money and Compliance Platform, overseeing a team of product managers and collaborating with cross-functional partners to drive growth and revenue at scale.
Jeff Li to Lead Product Innovation at Binance
Richard Teng, CEO of Binance, expressed his excitement about the new addition to the team and said:
“We are thrilled to welcome Jeff to the Binance team… His experience in product development with renowned tech companies and his proven ability to deliver innovative solutions make him an ideal fit… We are excited to have him drive product development and bring industry-leading products to the global crypto community.”
In his role, Li will lead Binance’s global product and design divisions, setting the product and design strategy and defining the roadmap. He will guide the development of Binance’s diverse offerings, spanning trading, payments, and Web3 advancements. Li’s main goal will center on expanding crypto adoption and lowering entry barriers for Web3 technology.
Expressing his own excitement, Jeff Li emphasized his lifelong dedication to creating impactful, innovative products that both serve and inspire users. Binance’s rapid growth into a broad blockchain ecosystem over seven years, underpinned by a strong user-centered approach, convinced him to join the team.
“Throughout my career, my motivation has been to create innovative products that excite and benefit people… Joining Binance was a natural choice… Impressed by its blockchain ecosystem built in seven years, I see much to be done to achieve Binance’s vision of global financial freedom… Eager to help the industry grow, discover new use cases, and benefit users worldwide,” said Jeff Li.
Li noted that with global crypto adoption still below 10 percent, substantial progress is still needed to realize Binance’s mission of advancing global financial freedom. Eager to collaborate with Binance’s talented team, Li aims to help the crypto industry grow, uncover new applications, and extend its benefits to users worldwide.
Binance to Drive Blockchain-AI Innovation
Jeff highlighted blockchain’s potential, especially when integrated with fast-evolving technologies like artificial intelligence. Blockchain, paired with AI, could vastly improve financial access and reshape daily experiences. As an industry leader, Binance stands positioned to unlock this potential and bring its benefits directly to users.
The exchange aims to achieve this by creating groundbreaking, user-friendly products designed to engage both new and seasoned users, making crypto and Web3 applications more accessible in everyday life. With Jeff Li’s expertise joining the team, Binance is set to advance innovation and accelerate blockchain adoption worldwide.
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Binance Hires 16-Year Veteran Jeff Li as New VP of Product